Manisha Hossain Email & Phone Number

Bellevue, Washington, United States

Seattle, Washington, United States

Greater Seattle Area

Greater Seattle Area

Greater Seattle Area

• Maintaining responsibilities held under User Research Coordinator title.
• Facilitating relationships between user research team and product stakeholders.
• Managing and developing Assisted Self-Service Research Program to provide designers and product managers with resources and guidance to conduct their own research studies.
• Driving and fine-tuning processes around Assisted Self-Service Program by providing moderation guidance for research; tracking and updating study request backlog; and developing sprint model to maximize available.
• Increasing and diversifying representative sample for customer research.

Seattle, WA

• Coordinate with UX designers, product teams, and AWS customers to schedule user research sessions.
• Distill stakeholder’s desired customer profiles into targeted screener requirements for recruiting purposes.
• Recruit and schedule participants for Assisted Self-Service studies.
• Expand customer outreach for user research sessions by working closely with third-party recruiting vendors.

Herndon, VA

• Coordinate with hiring managers, candidates and subject matter experts (SMEs) to schedule interviews with candidates.
• Lead direct communications with candidates to provide transparency on status of application, enhancing overall candidate experience.
• Communicate with candidates and provide necessary status updates for phone interviews and on-site interviews to enhance candidate experience
• Continuously identifying opportunities to improve candidate experience and developing strategies to stay within communication SLA’s (Service Level Agreements).
• Strategize, plan, and develop targeted sponsored campaigns for niche audiences on LinkedIn, and fully implement and execute these campaigns to garner increased exposure to prospective candidates.
• Analyze and identify personalized audiences, and organize appropriately to promote sponsored campaigns.

Chantilly, VA

• Account manager on long-term and short term client projects requiring overall strategy on building brand's digital marketing performance
• Complete various tasks and projects on time under tight deadlines
• Facilitate targeted email campaigns in IBM Marketing Cloud and MailChimp for clients by implementing email best practices
• Thoroughly test all email campaigns and landing pages to ensure HTML/CSS is rendering properly
• Report and analyze email and web metrics through Google Analytics and Litmus to determine success in various campaigns
• Design and Create campaigns using Photoshop

Chantilly, VA

• Designed and created email marketing campaigns in Adobe CS6 for various clients
• Utilized HTML & CSS to code emails in the IBM Marketing Cloud (formerly known as Silverpop)
• Followed email best practice principals for design and deployment
• Use CMS platforms to create and optimize existing content on landing pages for B2B and B2C clients
• Report and analyze key performance metrics on various email marketing campaigns using Google Analytics, Litmus Tracking & IBM Marketing Cloud Reporting tools

Richmond, Virginia Area

• Managed and updated VCU library staff webpage with new release of VCU branding, maintaining integrity of website by checking for broken links and ensuring the style and structure of the content was consistent throughout
• Assisted in launch and revamp of VCU Special Collections Archive blog, “Inside the Collections”, from previous outdated platform into WordPress
• Promoted the video and analog game collections through publishing blog posts and features
• Wrote feature stories that highlighted the art and video game culture
• Conducted thorough background research and interviews with academic professionals, students, and local programmers to aid in the development of various features and blog posts

Bachelor’S Degree, Mass Communication | Public Relations

Richard T. Robinson School of Media and Culture

Ux Bootcamp

Attended the GA UX Bootcamp for a hands-on look into the depths of UX for websites & mobile apps