·Lead the team of consultants on retained projects within domain of Food services, Retail and consumer goods.·Consulted Global QSR chain on India market entry with strategy on format, product mix and expansion for two years.·Advisory is not limited but typically covers market intelligence, deep dive market analysis, feasibility and GTM.

·Advise SMEs on commissioned projects as independent consultant for UAE and India markets. ·Advised Highway strip mall with 200K GLA on concept, brand positioning and leasing strategy.·Sectors covered are food, consumer goods and retail strategy.

Notable Brands :Samsung, Microsoft, Pure & Sure, Patanjali, EBO, Jacky's Organics, Eatiq (private label) Key Milestones:·First retailer in UAE to start Samsung direct operations, achieved >40% MS in SBS / SES cluster. ·HHP & CE categories achieved 2X ASP Vs. power retailer segment, 35% CAGR YoY, top NPS rankings. ·Awarded best SES - MOE store, Awarded Superbrand, Awarded Reseller ME- Super Retailer of the year. ·Acquired Microsoft products for BYOD Edu sector program. ·Achieved Microsoft Gold partner status for UAE, delivered 3X growth < 2 years, 80% retention, 120+ institutions. ·Diversified into organic foods, acquired key brands and major customers with 350+ stores of Chains, IR and online.·Launched private label, setup sourcing to branding, 150+ sku's contributing 30% port. revenue share in <3 years.

Notable Brands : Apple, Samsung, Nokia, LG, HP, Dell, Sony, Panasonic, Lenovo, Toshiba. Key Milestones:·Refreshed brand identity, successful trade marketing campaigns, CAGR of 11% YoY. ·Monetized branding assets, bidding yields growth of 80%, OOH Sales projects - YoY growth of 14%·Improved customer ratings, SM engagement, DSES - best store award. ·RaaS, Retail as a service: EPP, EW, Trade-in, 30% YoY growth. ·Strategic partnerships across financial sector, 300% referral business growth.

Notable Brands : Burberry, Etro, Salvatore Ferragamo, Roberto Cavalli, Paris Gallery and Watch Gallery.Key Milestones:·Managed creative / operational team of 30 with projects - insights, actions, engagement, influencer, events, playbook.·Celebrity linked curated personalized experience for segment groups, co-created with product and sales teams. ·Mega branding and Guinness world record events collaborated with Dubai shopping festival·Bagged 3 Awards for the Paris Gallery brand for DSF Innovation 07, 08 & Retail ME award.

Easa Saleh Al Gurg (ESAG) is a 40-year-old diversified group with portfolio of Unilever, Dunlop, Dulux, United Colors of Benetton, IDdesign brands under various licensed agreement.Directly responsible for Business development: >Collaborated with interior decorators and designers for lifestyle furnishing projects. >Launched MyDesign services as a product + service bundle for consumers> Consumer insights in action, expanded range expansion, participated in international buying fairs.

TCNS India are owners of brands Aurelie, W and Wishful. Forayed into Organized retailing through UCB, Franchised store. I was hired to : > launch, manage and develop business of Ansal Plaza store in New Delhi, India.> Achieved top-tier sales in Delhi / NCR stores.> Managed VIP clients, loyalty and retention initiatives of the store.

Pizza Corner was a QSR chain that started in '96 & expanded to 70 stores by 2014, prior to being merged with Papa John’s.>Joined as a Management Trainee, >Fast tracked to assume as Asst. Store Manager in 8 months.> I was tasked into a special launch team, launched 5 franchised stores in 3 Indian states.