We create digital products and experiences that connect with people.Elevating News, Entertainment, Ideas, and Community Through Innovative Design and Strategic Collaboration

As the Head of Design at HT Digital Streams, I led a dynamic team of UI/UX designers and graphic designers in creating engaging, user-centered digital experiences across multiple high-traffic news platforms and applications.Key Responsibilities:Leadership & Strategy: Spearheaded the UI/UX department, fostering a collaborative and innovative environment. Developed and executed comprehensive UX strategies that enhanced user engagement and increased retention rates.Design Execution: Managed the end-to-end design lifecycle from concept through to execution, including ideation, wireframing, prototyping, and user testing. Implemented UX best practices and design standards across platforms, ensuring a cohesive user experience.Stakeholder Engagement: Collaborated closely with stakeholders to define and prioritize UX initiatives, aligning them with broader business objectives and ensuring a seamless interface between user needs and business goals.User Research: Led efforts in user research, usability testing, and data analysis to derive actionable insights, enabling data-informed decision-making to optimize user interactions and satisfaction.Mentorship & Development: Mentored and developed a team of junior designers, enhancing their skills and fostering professional growth within the design team.Innovation & Trends: Kept abreast of industry trends and emerging technologies to continually drive innovation within the design team, ensuring the relevance and competitiveness of our digital products.Achievements:Led the redesign of the Hindustan Times and Mint apps, increasing user retention by 50%.Honored with the prestigious 2022 INMA award for outstanding design and innovation in media.Key Platforms:Hindustan Times, Live Mint, Live Hindustan, Health Shots, HT Tech, HT Auto, Mint Lounge, HT Shop, HT Smartcast, Bangla HTApps: Hindustan Times, MintNewsletters Branding: Mint Tech Talk, Editor's Choice, Mint Money, Mint Tech, Plain Facts, TWICH+, and more...

adda247.com, bankersadda.com, sscadda.com, careerpower.in, teachersadda.com- Created the design process of the company from scratch, leading to a 50% increase in productivity.- Conceptualized and led the "Biggest Student Carnival" campaign, generating INR 60L in online sales within a month. - Collaborated with business groups to create campaigns that increased click-through rates on all platforms up to 3%.

- Entrepreneurship venture focused on intuitive UI/UX, still photoshoots, and video production services.- Provided UI/UX consulting for jobscentral.com.sg, revamping the site's UI/UX design and delivering exceptional user experiences for job seekers and employers.- Designed and launched corpveda.com and authbridge.com, establishing an efficient UI/UX design process aligned with business goals.- Created a unified design language for iBridge, an offline screening process, resulting in online pioneering of background screening in India.- Offered commercial photography and video production services for international clients, including InLiving, CareerBuilder, and Times Internet.

Started entrepreneurship venture and followed my passion towards creating still photoshoot and video production services.+ E-Commerce photoshoots for International clients like InLiving - My pictures were showcased on the International exhibitions with big printouts which converted mostly into orders.+ Corporate Videos & post-production services. Clients: CareerBuilder, Times Internet, etc

corpveda.com, authbridge.com, ibridge.authbridge.com, WorkAttest.comDesigned and launched corpveda.com & authbridge.com product plan/road map, established the UI/UX design process to translate business goals in an efficient & effective manner.I designed the digital presence of iBridge - An offline process of screening. I adopted unified design language to provide the features of scalability and flexibility at all levels to my client. Which helped the company to become online Pioneers of Scripting ‘Background Screening’ in India.

India.com - Zee Entertainment and Penske Media Corp JV・Vice President Design and Productindia.com, bollywoodlife.com, bgr.in, cricketcountry.com, thehealthsite.com