Media Executive
- Reporting to the business director, this role entailed assisting in campaign management to meet clients' business objectives and KPIs.
- Generated CAD 20K in cost saving for clients through negotiated best offers with 6 vendors.
- Promoted customer loyalty and consistent sales by delivering accurate and friendly service to 6global clients (e.g, Johnson & Johnson, Esso, mtm labo, Asics)
- Analyzed consumer usage patterns to identify trends, target key demographics, audiences targeted by media channels and the approximate size of each group with media research tools(e.g. admanGo and Clear Decisions).