Carol Chu Email & Phone Number

United States

台灣 Taipei City 台北

- Initiated ViewSonic ColorPro global marketing strategies including influencer marketing, A/B testing on email marketing and official website revamp, loyal customer UX data analysis and management, boosted online engagement by 150% (Google 360, PowerBI)- Led 2022 ColorPro Award Photography Contest & Exhibition with leading industry partner including PANTONE, CaptureOne, gettyimage, engaging 6500+ visual creators and 10K+ audiences from more than 40+ countries. Series campaigns held in… Show more - Initiated ViewSonic ColorPro global marketing strategies including influencer marketing, A/B testing on email marketing and official website revamp, loyal customer UX data analysis and management, boosted online engagement by 150% (Google 360, PowerBI)- Led 2022 ColorPro Award Photography Contest & Exhibition with leading industry partner including PANTONE, CaptureOne, gettyimage, engaging 6500+ visual creators and 10K+ audiences from more than 40+ countries. Series campaigns held in key market cities (London, Taipei), led multi-discipline team coordination and external partnership with 7+ visual creation leading brands.- Utilized partnership events to expand database and the post consumer data analysis prompted complex business strategy resulted in series product development, future marketing execution and brought up sales growth by USD $50,000 annually.- Conducted A/B testing on over 10 email campaigns and ad variations, refining messaging that led to a 40% increase in open rates, enhancing overall engagement metrics. Initiated a targeted outreach program that gathered 500+ visual creators into a communication channel, leading a substantialrise in user-generated content, amplified organic reach and saved the brand over USD $50,000 annually in influencer advertising costs. Show less

Taipei

- Developed new clients by generating Taiwan first PR brands white paper according to brands, content including sentiment analysis, market trends and potential PR issues, transmitted PR from a public sentiment into data-oriented contents under timely search trend and public opinions monitor. (Google Analytics, Google Search, WebScraping via API)

Taipei, Taipei City, Taiwan

- Orchestrated over 40 online/offline brand innovation and key marketing stakeholder events including press conferences and media gatherings, enhancing brand visibility for Fortune 500 clients based in Beauty, Health and PMCG industries, also FinTech start-ups.- Ensured an average of 60-100 media coverages and reaching over 100,000 consumers through providing actionable insights and hot topics to stakeholders, which guaranteed uprise of clients’ content dissemination and brand… Show more - Orchestrated over 40 online/offline brand innovation and key marketing stakeholder events including press conferences and media gatherings, enhancing brand visibility for Fortune 500 clients based in Beauty, Health and PMCG industries, also FinTech start-ups.- Ensured an average of 60-100 media coverages and reaching over 100,000 consumers through providing actionable insights and hot topics to stakeholders, which guaranteed uprise of clients’ content dissemination and brand visibility. Show less

台灣 臺北市

AIESEC is an international non-governmental not-for-profit organization that provides young people with leadership development and cross-cultural global internship and volunteer exchange experiences across the globe, with a focus to empower young people so they can make a positive impact on society. I was elected as the President of Local Committee , who overlooks the operations across 8 division which manage product to program, from sales to back office.• Led 9-member executive Team to… Show more AIESEC is an international non-governmental not-for-profit organization that provides young people with leadership development and cross-cultural global internship and volunteer exchange experiences across the globe, with a focus to empower young people so they can make a positive impact on society. I was elected as the President of Local Committee , who overlooks the operations across 8 division which manage product to program, from sales to back office.• Led 9-member executive Team to create 60 membership’s leadership experience.• Turned financial survivability 0 month to 6 month, membership retention rate +80%, number of membership growth 200%.• Managed 5 million+ budget execution Show less

Summer Camp Project mainly creating cross culture exchange experience for high school student:• Led 10 member to create 300+ delegation, achieved activity NPS= 65• Managed 12 foreigner volunteer, and 15 Taiwanese volunteer• Managed $ 900,000+ budget execution

Master Of Science - Ms, Business Analytics

Bachelor Of Arts, Public Relations And Advertising