Carol Chu Email & Phone Number

Los Angeles, California

Equip clients with business intelligence through analyses on consumer behavior, industry trends, conversation themes, and sentiment using social listening and third party data sourcesProvide counsel on actionable insights and recommendations for upcoming and current brand campaigns to inform planning and strategiesFormulate measurement framework, methodologies, and project timelines for research and reportingManage and mentor junior analysts and interns in developing research, analytics, and reporting skills and career goalsFoster growth of company culture by spearheading celebration initiatives and supporting mental health awarenessClient work includes: YouTube, Google, Capital One, AirbnbMethods+Mastery is a new specialty agency within the FleishmanHillard global network that brings together social, creative and data-driven specialists. We use intelligence to inform strategy, creation and measurement, with a focus on a brand's custom target audiences.

Los Angeles, California

Los Angeles, California

Los Angeles, California

Los Angeles, California

Produced research and monitoring on brands and consumers to provide insights for strategy implementation, audits and crisis managementWorked closely with account and strategy teams to develop marketing plans involving creation and benchmarking of KPIs, reporting methodology, and producing client deliverablesCreated ad-hoc, weekly/monthly/quarterly reports utilizing content analysis and data analytics tools to provide media insights for clients and internal teams including but not limited to: sentiment, conversation drivers, and social metricsClient work included: Activision, Sunkist Growers, Hawaii Visitors and Convention Bureau, Kardashian Beauty, Royal Dutch Shell

Los Angeles, California

Santa Monica, California

Researched consumer trends through verbatim coding, social listening, and survey data using AceMetrix, Crimson Hexagon, and Telmar SurveyTimeAnalyzed and formatted data to measure performance of ad campaigns Assisted in the development of questionnaires and reportsWorked closely with PR and Account Management teams for Honda Road Readers campaign launchClient work included: Honda and La-Z-Boy

Los Angeles, California

Fulfilled product placement requests for movies, television, music, print, events, and celebrity appearancesImplemented buys for sample closet inventory and seasonal product releases Assisted with seeding opportunities to celebrities and influencersMaintained showroom and assisted stylists and talent with pullingMonitored product placements in print and online publicationsCollaborated with entertainment marketing team for planning and coordination of events, including the launch of PUMA’s Forever Faster campaignPrepared monthly entertainment marketing reports for use by marketing and public relations teamsUpdated celebrity, media, and stylist database

Los Angeles, California

Published video news content and show clips for E! Online UK and AustraliaUpdated E! Online UK and Australia web pages with current news, photos, and show pagesCollaborated with UK marketing team for UK launch of the E! Network show The FabulistCreated documents for timeline management of show packages and website and mobile app management for multiple international marketing teams

Universal City, California

Monitored and maintained Universal Studios Hollywood, Universal CityWalk, and Halloween Horror Nights social media pages including Facebook, Twitter, Instagram, and Google PlusCreated engaging posts for social media pagesProvided ongoing metrics including growth, interactions, and impressions on social media presence for use by the digital marketing team Tracked current social media activity relevant to the company Assisted in social media projects including sweepstakes, promotions, and events

Bachelor Of Arts (B.A.), Business Administration, Emphases In Marketing And Organization & Management

Activities and Societies: Gamma Phi Beta SororityAwards: Dean's Honor List (Spring 2012-Fall 2014)

High School Diploma

Awards: California Scholarship Federation Gold Sealbearer AP Scholar with Distinction