Marketing Coordinator
Current- Develop and execute omni-channel marketing strategies focused on enhancing social media engagement through platforms like Hootsuite. - Collaborate with project leaders to craft integrated communication strategies using tools like Mailchimp and Slack, optimizing messaging for successful fundraising campaigns. - Design and implement PPC campaigns using Google Ads and Google Analytics to drive targeted traffic and boost conversion rates. - Facilitate all marketing-related communications, utilizing CRM software to ensure alignment and consistency across all multi-channel campaigns. - Conduct data analysis using Smartsheet to track KPIs and optimize strategies, improving engagement rates and maximizing ROI.