TBWA is part of Omnicom Group (NYSE: OMC), a leading global marketing and corporate communications company. TBWA is recognized by Adweek as Global Agency of the Year for second year in a row (2021, 2022)- Help govern and assess local activity while also working to implement global strategic projects and partner- Offer support across all media practices to global clients as well as local media teams- Focus on governance and coordination of strategic initiatives across key markets and regularly liaise with the client team- Recommend, plan, and conduct testing opportunities with the help of TBWA teams in the US and Internationally - Develop global provider recommendations across key functional areas including brand safety and privacy, media optimization platforms and innovation technologies - Oversee governance of media plans reflecting budget changes and ensuring consistency and accuracy of investment

Horizon Media is the largest independent media agency in the world and the third largest U.S. media agency according to COMvergence data-Acted as the day-to-day liaison between the client and media community, providing leadership, strategic direction, and input for media plans- Managed the flow of client requests and deliverables- Established and grew a strong relationship with client(s) through a demonstration of industry knowledge and of the client’s basic business issues- Oversaw budget allocation process for media/fees across all digital media platforms (display, video, direct response, social)- Established and recommended optimization framework, supporting client objectives and tying back to specific KPIs- Conducted performance reviews for media planning/buying team- Acted as a mentor and foster professional growth among the team

Horizon Media is the largest independent media agency in the world and the third largest U.S. media agency according to COMvergence data- Lead the development of tactical recommendations across Digital, Print and Social channels- Present weekly performance reviews (digital & social activity) to C-level executives (CEO, CMO)- Drive evaluation process of vendor proposals for both qualitative and quantitative components- Supervise media planners

Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

- Collaborated on Campaign Briefs (media plan parameters, media objectives, buying guidelines, assets)- Assisted with development of digital media plans (managed RFP process, evaluated and negotiated media proposals)- Executed digital campaigns (IO, trafficking & tagging, reporting process)- Managed campaigns (analytics & optimizations, flowchart process)

Digital Media Buying & Planning Certified - IAB- Collaborated on Campaign Briefs (plan parameters, media objectives, buying guidelines, assets)- Assisted on developing digital media plan (managed RFP process, evaluated and negotiated media proposals)- Executed campaigns (IO process, trafficking & tagging, reporting process)- Managed campaigns (analytics & optimizations, manage flowchart process)

- Participated in the development of the company in NYC - 300 accounts, from 415 Starbucks 2015 to 7,500 in 2016 within 1 year.- Prospected for potential new clients and turned this into increased business.- Identified potential clients, and the decision makers within the client organization.- Researched and built relationships with new clients.- Set up meetings between client decision makers and company’s practice leaders/Principals.- Planned approaches and pitches. * Worked with team to develop proposals that speaks to the client’s needs, concerns, and objectives.- Participated in the marketing/social medial communication of the company.- Handled objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. * Used a variety of styles to persuade or negotiate appropriately.

- Assisted the company in its digital transformation (created/managed different websites - wordpress).- Assisted with social media & advertising (display, social media (Linkedin, Twitter), video & website creation)- Facilitated the development of a network of entrepreneurs (newsletters, emailing, mobile app, workshops).- Conviced 14 C-suite to host at the first «open company» in Shanghai - http://sh.openco.asia- Assisted with development and printing of marketing materials for each event.- Planned and coordinated over 10 events including workgroups, seminars, site tours, a trade show and a conference.- Achieved to plan an entire event to include all aspects of pre-planning, on-site, and post-planning activities. (14 speakers & 35 delegates during a 2 days event).- Developed the schedule and agenda of each event with speakers.- Supervised events logistics (F & B, security, room sets, faculty communications, etc).

- Worked during 3 summers on beaches for a national association called "Société Nationale des Sauveteurs en Mer".- Initiated water rescues in various situations and conditions.- Provided first aid care for minor injuries or care until EMS personnel arrived, along with giving CPR, when necessary.- Assisted in varied maintenance of lifesaving equipment and facilities.- Functioned as a spokesperson.- Provided emergency care for patients with traumatic injuries in stressful situations.- Performed emergency medical procedures.- Skilled in using Semi-Automatic Defibrillators in cardiac emergencies.- Proficiency in performing CPR Professional Rescuer.