Digital Marketing Specialist
Current► Develop, manage and implement Online Marketing Programs and Strategies (SEO, SEM, PPC, display, lead generation, Web 2.0, Social Media Marketing etc► Creating, managing, and optimizing online marketing and search engine marketing programs for both natural (SEO) and paid search (SEM). Manage all aspects of SEO, SEM, PPC campaigns across all search engines (Google Ad Words, Yahoo Search Marketing).► Responsible for Organic Search Engine Traffic & Ranking.► Manages… Show more ► Develop, manage and implement Online Marketing Programs and Strategies (SEO, SEM, PPC, display, lead generation, Web 2.0, Social Media Marketing etc► Creating, managing, and optimizing online marketing and search engine marketing programs for both natural (SEO) and paid search (SEM). Manage all aspects of SEO, SEM, PPC campaigns across all search engines (Google Ad Words, Yahoo Search Marketing).► Responsible for Organic Search Engine Traffic & Ranking.► Manages overall SEO strategy (both on and off-page) and implementation to increase qualified organic search engine rankings. Develop SEO standards and implement search engine optimization processes through keyword research, on-page optimization, URL structure, site redesigns, site structure & page construction, content & HTML optimization, SEO copywriting, linking internal structures and sitemaps. ► Managing SEO / PPC projects with proven results, landing page optimization, multivariate testing, market research, and analysis, familiar with keyword evaluation tools, communication with clients, marketing team management and project management. Show less