Element Fleet Management (elementfleet.com) Oct 19 – Apr 20 & Aug 20 - CurrentCurrently working as:Accounts Payable Associate | Mississauga, CanadaAl Sayer Retail Establishment - Caribou Coffee (cariboucoffee.com)Marketing Manager | United Arab EmiratesOct’10 – Jun’19• Spearheaded the development and execution of annual marketing and communications plans, aligning with strategic priorities and revenue targets. • Managed budgets for advertising, seasonal promotions, public relations, graphics, and collateral.• Monitored Caribou Coffee brand performance against competitors, analyzing market trends to inform strategic decision-making.• Managed budget allocations and evaluated promotional offers for retail effectiveness, ensuring optimal ROI.• Managed product positioning, packaging, and brand assets across multiple platforms including digital media, advertising, communication materials, and loyalty programs.• Utilized business intelligence to advise Senior Executives on new store openings and relocations, leveraging location-specific insights for strategic decision-making.• Ensured seamless integration of marketing plans across strategic and digital marketing, PR, and internal communications through strong briefs, processes, and communication channels.• Monitored sales trends, analyzed campaign performance, and generated reports for senior management, identifying successful strategies and recommending best practices.• Directed market research and competitive analysis, staying abreast of industry trends, economic indicators, and competitor activities to optimize sales strategies.• Managed escalated customer queries and grievances from stores and social media channels, identifying and addressing product/service quality issues promptly.• Trained staff to enhance customer experience and engagement, optimizing store merchandising and maintaining brand aesthetic to drive sales productivity.• Planned, operationalized, and managed the loyalty program to enhance customer retention and engagement.Key Successes• Orchestrated the successful rollout of a third-party delivery program (Talabat.com) for Caribou Coffee in the UAE, enhancing customer accessibility and satisfaction.• Fostered key corporate partnerships that drove impactful brand activations (with Standard Chartered Bank, Mashreq Bank, Sharjah Media, Modhesh World etc) significantly boosting sales and brand visibility.DAMAC Properties (damacproperties.com)Senior Relationship Officer | United Arab EmiratesMay’07- April '10