Morgan Mansfield Email & Phone Number

Zurich, Zh, Ch

Product leader focused on driving demand and getting results for ABB Installation Products industry leading Premier brands: TyRap®, Catamount®, Deltec,® and Ty-Duct®.• Continue to drive profitability into year two for all four product lines achieving results• Leading operations team in delivering continuous improvement to achieve cost savings goals• Manage roadmap and improve pipeline management that aligns with strategic growth goals for the divisions• Developed and implemented sales kit tools for that is leading to multiple conversions.• Collaboration with sales and marketing teams to create successful go-to-market plan for maximum adoption/growth.

Zurich, Switzerland, Ch

Product Marketing Manager with three years of experience, I lead go-to-market product strategy, leveraging skills in market research, competitive analysis, pricing strategy, positioning, and product roadmaps/commercialization.• Cross-Functional Leadership: Led an eight-person team across operations, factory, supply chain, and customer service to eliminate a $50k backlog in orders in Q1 '21.• Digital Marketing Initiatives: Collaborated with CX and Marcom teams to create and implement a landing page, driving awareness through a targeted digital marketing campaign with web banners and Google Ads for effective lead generation.• Forecasting & Inventory Strategy: Supported factory and operations teams with accurate forecasting and inventory strategies to ensure timely delivery of materials.• Global Collaboration: Worked closely with Global Product Managers to bring new features and functions to market, ensuring competitive advantage and customer satisfaction.• Product Launch Campaigns: Spearheaded marketing campaigns for upcoming new products, ensuring timely and successful launches that align with market needs and company goals.

Memphis, Tennessee, Us

Associate Product Manager for $54M product portfolio, including fiber-based cups, buckets, food containers, and various resin cups and lids. Supported the product manager and marketing teams in new product development, encompassing strategy, budget, business objectives development, and goal setting. Collaborated with cross-functional teams to develop market strategies, conduct research, and perform competitive analysis. Managed competing priorities by utilizing a project prioritization matrix to rank and evaluate the best options.• Market Research & Analysis: Gathered target market information and trends through quantitative and qualitative research methods, providing valuable insights for strategic decision-making.• SharePoint Implementation: Developed and implemented a SharePoint platform for product specifications, approvals, and iterations for new product trials, streamlining communication and collaboration for sales, operations, and customers.• Customer Experience Enhancement: Improved customer experience by utilizing the Voice of the Customer program, conducting face-to-face interviews and surveys that identified new market opportunities and drove revenue growth.• Product Life Cycle Management: Led the long-term profitable growth of $3M by managing products from conception through commercialization, ensuring alignment with market needs and business objectives.

Memphis, Tennessee, Us

Managed and developed customer relationships through co-account management of $125MN while growing sales across the United States. Supported national account managers and sales directors in planning strategy while implementing growth plans for assigned accounts. Led teams across technical, financial, and business disciplines through project management. • Excelled at guiding manufacturing teams. Mitigated risk factors through careful analysis of financial data. • Focused teams on business objectives and tracked progress to ensure projects were completed on time, on budget, and desired results• Defined processes and tools best suited for each project. Moved between Agile and Waterfall methodologies on project specifics and customer goals, while creating plans, schedules, and work breakdown structures• Anticipated and managed change effectively in a rapidly evolving business and manufacturing environment

An educator with certification in Economics/Gov't, History, Health/Physical Ed. and Special Education with Highly Qualified status. A successful nine-year career at Horn Lake H.S., Caledonia M.S., and Center Hill H.S. Performance-driven Head Coach, high school/middle school soccer, Head Coach, middle school football and freshman football, assistant coach football while serving as high school offensive coordinator. Results included three division titles, North Half championship appearance, numerous division and all-state player selections, Mississippi Scholar-Athlete award winner, and Mississippi Coach of the Year representing N. Mississippi. • Implemented technological advances in subjects taught by reading periodicals, conferring with colleagues, and conference participation• Created engaging lesson plans, fostered a culture of discovery, and provided well-organized classroom structure to help students succeed • Set class objectives and monitored performance to offer equal access to education• Managed vendors through contract bids for uniforms and equipment• Interviewed, hired, and mentored five assistant coaches • Supervised academic progress of athletes by developing and implementing study hall and tutoring services to ensure consistent progress in achieving a 100% graduation rate

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Sports Administration