I embarked on my advertising journey 25 years ago as a copywriter in a local creative agency. Over the years, I've honed my skills in global agencies, learning from seasoned professionals who fueled my passion for this profession. For 16 years, I dedicated myself to GroupM agencies, collaborating with renowned brands like Colgate, Nestlé, Henkel, Red Bull, Casa Cuervo, ABInBev, and MARS, among others. Following a brief stint at a local creative agency, I rejoined the big leagues as the Prime Video Mexico team leader at Initiative (Rufus). Currently, I serve as a Business Consulting Manager at Arena Media, where I not only appreciate what I see and hear but, above all, relish in the meaningful work at hand.