Strategic planning to develop innovative ideas, concepts design and solutions within the context ofbusiness and the target.Generation of analysis and synthesis to provide direction to development of the concept.Planning and development of the outlook for the communication of concepts generated within thecontext of business and the target.Fast processing concepts to assess and solve design during the development process.Collaborate in the planning, execution, monitoring and improvement of the digital marketingprojects of the different internal clients.Help as a point of contact between internal clients and external agencies and providers.Give support in digital transformation actions (change management)
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Franchise OwnerLa Causa Nikkei Dec 2021 - Jul 2024ArgentinaNew food & beverage franchise business setupDeveloped a business plan and sales strategy for the market that ensures attainment of company sales goals, profitability and customers’ satisfactionHire, train and inspire the restaurant staffSet Weekly Staff Work schedules and monitor staff performanceTrain, monitor, and reinforce food safety procedures to Crew Members.Ensure proper execution of and compliance with Company policies and procedures on assigned shiftsReceive daily shift end reports from all departmentsEnsure all food safety procedures are executed according to Company policies and health/sanitation regulations; take corrective actions, as appropriateExecute Company policies and procedures for the control of cash, property, product and equipment.Manage food, labor, and paper costs and other controllable expenses.Monitor revenues and modify procedures and pricesExecute appropriate plans to resolve unfavorable trends and enhance salesNegotiate arrangements with suppliers for food and other suppliesInspect storage areas for organization, use of FIFO, and cleanlinessMonitor inventory levels to ensure product availability and orders productManage and maintain safe working conditions -
Manager Digital & DataRoche Sep 2018 - Jun 2021ArgentinaSupport for the coordination and definition of the objectives, digital strategy, execution andmeasurement of results of the different actions and digital assets. Support in the definition ofcustomer journeys and proposal of the best combination of channels / activities to retaincustomers.● Provide support in the execution and management of digital projects in coordination withinternal departments or external suppliers.● Planning, updating and support for the creation of the company's digital content (editorialcalendar) and its promotion (promotional plan). Streamlining the content approval processes.● Approach and management of email Marketing campaigns (Campaign Monitor and OCEIQVIA).● Focus and execution of digital events in collaboration with external providers.● Definition, launch and management of digital assets: web portals, mobile marketing / Apps,Social Media marketing● Creation and coordination of online advertising campaigns with external providers.● Coordination of search marketing, SEO and SEM.● Management of e-Detailing (Veeva), including dialogue with suppliers and monitoring.Management of web analytics and preparation of periodic improvement reports of digitalassets (Adobe Analytics, Google Analytics & Tableu). Detection of best practices andimprovements in digital efficiency (conversion funnel optimization).● Encourage innovation through new digital proposals that solve the needs of internalcustomers. -
Regional Medical Affairs Digital ManagerRoche Jan 2012 - Sep 2018Latam● Part of LATAM team, within Regional Medical Affairs.● Manage and optimize digital content, user journeys and user experience within the medicaleducation portal across LATAM affiliates● Keep a constant pulse on content strategy update, key metrics and insights.● Benchmarking of intra and extra pharma companies.● Manage and coordinate publication of regional websites/portals/apps with tools provided bythe region (CMS platform).● Ensure proper publication of digital material (Control of styles, wording, content, design, etc.).● Be the nexus for Local Digital Leads in order to align local and regional content publication andstrategies.● Analyze and report on traffic channels, analytics, and engagement.● Follow up of local content approvals and further publication for material shared by e-Medicalto affiliates.● Support the regional team in activities related to project management and digital strategy.● Support in agreements made with vendors (translators, content suppliers and contentpublishing agencies). Responsible for digital budget. -
Medical Affairs Digital ManagerRoche Jun 2007 - Jan 2012Argentina● Involvement in global eBusiness projects, e.g. implementation of a content managementsystem.● Coordinates website activities around new product launches. Point of contact for supportrequests from internal and external customers.● Steers external agencies during smaller projects around the website.● Provide eMarketing services to business units (Pharma and Diagnostics) through thedevelopment and implementation of eMarketing tools such as product and corporatewebsites, eMail Marketing campaigns, Web 2.0, SEO and SEM solutions.● Development and implementation eLearning and LMS, webcasts and webmeetings.● Offline promotional campaigns (multimedia and graphic) and presentation of newproducts.and promoting products online, aligned with international standards and regulationsof the local and global regulatory affairs agencies. -
Digital AnalystRoche Dec 2005 - Jun 2007Córdoba, ArgentinaMaintenance and support for the local and regional product/corporate websites. Programmingactivities in HTML5, Java, Java Script, Flash and design activities in Photoshop and Illustrator. -
Co-FounderCapone Drinks & Wine Delivery Feb 2004 - Feb 2006ArgentinaOwner and Marketing ManagerDevelopment and implementation of strategic marketing plans for the company. Research anddevelopment of pricing policies and appropriate sales channels. Brand managment.
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Senior WebmasterDeremate.Com Jan 2005 - Nov 2005ArgentinaWeb and graphic design. Development of solutions for graphic design and web media;Pamphlets, banners, websites. Redesign of important sections of the website. Development ofnew projects. Direct relationship with areas of product, technology and marketing. -
AdministrativeVelarde & Machado Law Firm Mar 1999 - Dec 2000ArgentinaAdministrative tasks, direct working relationship with customs and law courts.
Manuel Velarde Education Details
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Web & Graphic Design -
Bachelor'S Degree
Frequently Asked Questions about Manuel Velarde
What is Manuel Velarde's role at the current company?
Manuel Velarde's current role is Franchise Owner.
What schools did Manuel Velarde attend?
Manuel Velarde attended Universidad De Palermo, Colegio Cardenal Newman.
Not the Manuel Velarde you were looking for?
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Manuel Velarde
Finance Manager At Sandfire Matsa (Asx: Sfr) | Mining | MbaGreater Sevilla Metropolitan Area -
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Manuel Velarde
Quintana Roo, Mexico -
Manuel Velarde
Entrepreneurial Leader, Managing Director, Business Development Specialist: Progressive Strategist Enabling Sales & Marketing-Value Creation Potentials Peak To The Next Level.Greater Melbourne Area
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