Manuela Machado Email & Phone Number

- Key learning stakeholder for LATAM biggest audience (In Market Sales) and Marketing Science;- Needs assessment, creation and approval of personalized plans for each subregion considering all pillars: onboarding, solutions and sales effectiveness (together with L&D and HR);- Manager development: Manager Up! (program developed for sales managers in region in partnership with HR, L&D and sales focused on developing managers' careers): led measurement and KPI strategy, represented team in majority of meetings with executive sponsor and created personalized dashboard on Google DataStudio to track KPIs- Relationship building: work close to HR, L&D, Operations teams to 1. Develop tailored program for region and 2. Raise awareness for global programs Major achievements: 1. Recognized by the regional director as a key stakeholder during Manager Up! creation and execution and 2. Manager Up! Dashboard scaled to different audiences within Business Learning.

São Paulo Area, Brazil

- Led the relationship with Marketing Science regional leadership to perform needs analysis for sales in measurement topics and developed a plan to best suit MarSci and sales needs;- Started relationship with MarSci Scaled and became global case in how to approach this audience (developed an specific needs analysis and dashboard to report it) through official containers;- Was the voice of the region in global workstreams, for measurement and delivery pillars.Major achievements: in partnership with Auction Expert, created and delivered a new narrative for sales bootcamp. Successfully launched global programs in region, following global guidelines. Part of decision making process with audiences supported.

Londres, Inglaterra, Reino Unido

Team: Global Clients & Agency Solutions (GCAS)Industry: Food & Beverages (FBR). Position with full autonomy and a diverse range of responsibilities, working in a team based in New York, Chicago and Singapore with key counterparts in all regions. Client is a global category leader.Key Responsibilities:- Lead measurement workstream with C-level Global Insights Team driving both client and Google learning agenda, connecting with key markets internally and externally to secure budgets for Third Party Research (Nielsen, NCS, DLX) including beta tests- Drove FBR product revenue: as a traditional offline media buyer clients, worked in workstreams to increase revenue for all Google products- Built bespoke insights based on client needs for different categories as pet care, confections and also seasonality eventsMajor Achievements: double-digit revenue growth across different markets. POC for all-things search, being the search specialist for FBR vertical

Londres, Inglaterra, Reino Unido

Team: Global Client & Agency Solutions (GCAS)Industry: Home & Personal Care (HPC). Worked with one of largest global advertisers, focused on beauty and home care brands to provide revenue generator insights. Worked close to markets as UK, DE, FR and ES.Key Responsibilities:- Built internal and external dashboards using SQL to drive product adoption, provide insights and help on internal analysis- Drove the relationship with EMEA headquarters both with brand and insights teams- Co-led third party internal research on Path-to-Purchase to understand the value of core Google products, together with internal Marketing team- Created and run workshops based on insights to help clients address key business challenges and solve it with Google products- Worked close to product teams to fulfill and adapt to clients’ needsMajor Achievements: secured brand growth on key Google products in an adverse situation, awarded Spot Bonus from Director for delivering outstanding work with a tool to identify trends

São Paulo E Região

Team: Large Customer Sales (LCS)Industry: Home & Personal Care. Managed a portfolio of major Consumer & Packaged Goods in Brazil focusing on product growth and adoption using insights.Key Responsibilities:- Active role in the analyst community sharing best practices learnt from global team- Involved with all day to day activities from local client: sizing search and YouTube opportunity, build brand lift dashboard to help track campaigns performance, shared on-going insights for brands with active channels on YouTube to help on content creationMajor Achievements: awarded to participate in the Americas Analytical Lead Summit in San Francisco to share Brazilian best practices and learn from other markets how to tackle client challenges

São Paulo E Região

Team: Global Clients & Agency Solutions (GCAS)Industry: Home & Personal Care. Part of the first Google Global Team to support global clients with highest media spent, based in Brazil with teams worldwide.Key Responsibilities:Built category, brand and consumer actionable insights based on first and third party dataAdapted global insights for Brazilian market and was the point of contact for internal global team to subjects related to LATAM marketMajor Achievements: several up-selling pitches based on insights guarantying client growth and promoted in less than a year in the team

São Paulo E Região

Team: Small & Medium Business (SMB)Core job was to deliver an outstanding support to AdWords customers for any Google product and provide account optimization.Key Responsibilities:- Coach and develop 13+ OS regarding quality processes and CSat (Customer Satisfaction, which represented 40% of their metric)- Developed all reports for managers team for CSat and Quality with recommendationsMajor Achievements: Customer Satisfaction top performer and due to great balanced metrics became productivity mentor for 10 OSs

São Paulo Area, Brazil

Worked at Dow Water & Process SolutionsAs an intern my project was to develop a market study regarding residential and commercial market for Brazil, Mexico, Chile and Argentina.Needed to organize all the information from external data base + built new knowledge talking to players from those countries.

São Paulo

- Marketing budget control for Actimel (DanActive in USA)- Monitor launches and innovations at the point of sale; - Participation in the process of launching several promotions from conception of the idea to monitor and develop reports to managers team; - Monitoring and managing events related to the brand (e.g. Vaccination Day at Editora Globo and trade marketing event at Grupo Pão de Açúcar); - Relationship with Package agency for change layout products (participated from the last change in Actimel's package)

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Consultoria Júnior Pública

Master'S Degree, Marketing

Exchange Student, Business