Manuela Machado Email & Phone Number

- Key learning stakeholder for LATAM biggest audience (In Market Sales) and Marketing Science;- Needs assessment, creation and approval of personalized plans for each subregion considering all pillars: onboarding, solutions and sales effectiveness (together with L&D and HR);- Manager development: Manager Up! (program developed for sales managers in region.

São Paulo Area, Brazil

- Led the relationship with Marketing Science regional leadership to perform needs analysis for sales in measurement topics and developed a plan to best suit MarSci and sales needs;- Started relationship with MarSci Scaled and became global case in how to approach this audience (developed an specific needs analysis and dashboard to report it) through.

Londres, Inglaterra, Reino Unido

Team: Global Clients & Agency Solutions (GCAS)Industry: Food & Beverages (FBR). Position with full autonomy and a diverse range of responsibilities, working in a team based in New York, Chicago and Singapore with key counterparts in all regions. Client is a global category leader.Key Responsibilities:- Lead measurement workstream with C-level Global.

Londres, Inglaterra, Reino Unido

Team: Global Client & Agency Solutions (GCAS)Industry: Home & Personal Care (HPC). Worked with one of largest global advertisers, focused on beauty and home care brands to provide revenue generator insights. Worked close to markets as UK, DE, FR and ES.Key Responsibilities:- Built internal and external dashboards using SQL to drive product adoption.

São Paulo E Região

Team: Large Customer Sales (LCS)Industry: Home & Personal Care. Managed a portfolio of major Consumer & Packaged Goods in Brazil focusing on product growth and adoption using insights.Key Responsibilities:- Active role in the analyst community sharing best practices learnt from global team- Involved with all day to day activities from local client: sizing.

São Paulo E Região

Team: Global Clients & Agency Solutions (GCAS)Industry: Home & Personal Care. Part of the first Google Global Team to support global clients with highest media spent, based in Brazil with teams worldwide.Key Responsibilities:Built category, brand and consumer actionable insights based on first and third party dataAdapted global insights for Brazilian.

São Paulo E Região

Team: Small & Medium Business (SMB)Core job was to deliver an outstanding support to AdWords customers for any Google product and provide account optimization.Key Responsibilities:- Coach and develop 13+ OS regarding quality processes and CSat (Customer Satisfaction, which represented 40% of their metric)- Developed all reports for managers team for CSat.

São Paulo Area, Brazil

Worked at Dow Water & Process SolutionsAs an intern my project was to develop a market study regarding residential and commercial market for Brazil, Mexico, Chile and Argentina.Needed to organize all the information from external data base + built new knowledge talking to players from those countries.

São Paulo

- Marketing budget control for Actimel (DanActive in USA)- Monitor launches and innovations at the point of sale; - Participation in the process of launching several promotions from conception of the idea to monitor and develop reports to managers team; - Monitoring and managing events related to the brand (e.g. Vaccination Day at Editora Globo and trade.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Consultoria Júnior Pública

Master'S Degree, Marketing

Exchange Student, Business