Influencer Marketing Specialist
Current• Source, analyze, and vet content creators for TikTok, Instagram & YouTube campaigns, resulting in a 30% increase in client approvals.• Draft, review & send creator agreements.• Database management of content creators and influencers• Review written concepts & video drafts before publishing on social media to ensure they meet the required standards and align with the campaign's goals and branding.• Creation of briefs to clearly outline the campaign's requirements and expectations for creators.• Manage communication with creators, cutting negotiation time.• Track and evaluate key metrics to produce monthly marketing KPI reports, improving data accuracy.