• Brand strategy: responsible for implementing and adapt regional brand strategy to local markets (Italy and Greece).• Portfolio management: product innovations, renovations, delistings for the cluster• Budget management: monitoring and registering expenses for marketing brand activitites• Profitability management: driving P&L’s process collaborating with finance and pricing team.• Market Analysis and competitive context management: monitoring market trends… Show more • Brand strategy: responsible for implementing and adapt regional brand strategy to local markets (Italy and Greece).• Portfolio management: product innovations, renovations, delistings for the cluster• Budget management: monitoring and registering expenses for marketing brand activitites• Profitability management: driving P&L’s process collaborating with finance and pricing team.• Market Analysis and competitive context management: monitoring market trends, analyzing competitors, and interpreting internal data to identify growth opportunities (sell-in & sell-out data)• Stakeholders management: cross-functional collaboration with several teams presenting marketing plans, trade story, performances or for daily brand management (regional marketing team, local leadership team, supply chain, trade marketing, category, sales team) .• Media management: Implementation and monitoring of the media strategy in collaboration with a local agency (brief media plan, budget control, choice of assets). Show less

• Analysis sell-out data: weekly/monthly analyzes to map the competitive landscape and monitor internal performance• Support in the implementation of the promotional plan and new product launches: from the creation of promotional mechanics to the development of communication material for points of sale.• Cross-functional collaboration: commercial team, trade marketing, logistics, medical, PR• Coordination of creative agencies and suppliers: daily… Show more • Analysis sell-out data: weekly/monthly analyzes to map the competitive landscape and monitor internal performance• Support in the implementation of the promotional plan and new product launches: from the creation of promotional mechanics to the development of communication material for points of sale.• Cross-functional collaboration: commercial team, trade marketing, logistics, medical, PR• Coordination of creative agencies and suppliers: daily interaction with local agencies for the creation, support and monitoring of promotional materials Show less

• Market Research and Target Identification: Conducted in-depth market research to identify potential target companies/agencies that would benefit from our digital marketing services.• Client Outreach and Engagement: Initiated contact with identified targets through calls, emails, and LinkedIn, effectively presenting our services and converting prospects into clients.• Customized Marketing Campaign Development: Collaborated with new clients to select the … Show more • Market Research and Target Identification: Conducted in-depth market research to identify potential target companies/agencies that would benefit from our digital marketing services.• Client Outreach and Engagement: Initiated contact with identified targets through calls, emails, and LinkedIn, effectively presenting our services and converting prospects into clients.• Customized Marketing Campaign Development: Collaborated with new clients to select the most suitable digital marketing services for their business, developing tailored marketing campaigns with corresponding budgets.• Campaign Monitoring and Client Communication: Monitored the performance of active marketing campaigns and conducted regular update calls with clients to review results and provide recommendations for continuous improvement. Show less

• Generation new business opportunities for traffic (lead generation, CPC, CPM, CPL, CPA campaigns)• Negotiation and creation of marketing strategies to satisfy both parts and develop customer’s loyalty• Establishing working relations with diverse areas within the company

• Client Acquisition and Relationship Building: through strategic cold calling and developed B2B partnerships with agencies and key stakeholders, fostering long-term business relationships.• Sales Strategy and Customer Portfolio Development: Use of effective sales techniques to expand and manage the customer portfolio, ensuring continuous growth and client satisfaction.• Cross-functional Collaboration and Issue Resolution: Worked closely with cross-functional… Show more • Client Acquisition and Relationship Building: through strategic cold calling and developed B2B partnerships with agencies and key stakeholders, fostering long-term business relationships.• Sales Strategy and Customer Portfolio Development: Use of effective sales techniques to expand and manage the customer portfolio, ensuring continuous growth and client satisfaction.• Cross-functional Collaboration and Issue Resolution: Worked closely with cross-functional teams to meet sales targets and directly addressed client issues, providing prompt and effective solutions to maintain high levels of customer service.• Working closely with other teams to find new business opportunities Show less

- Content creator- Social media management ( Facebook and Instagram)- Developing marketing lead generation and brand awareness creativity

- Customer management - resolving operational issues related to logistics - Coordinate product distribution in Italy for brands managed by the company- Nurture company portfolio