Manuela Ortiz Paniagua Email and Phone Number

Bundl is a corporate venture development firm, co-creating the businesses of tomorrow with leading entrepreneurs. We help Forbes 2000 corporations find new revenue growth by collaboratively developing a portfolio of new corporate ventures with them.We're proud to have partnered with industry-leading global companies such as HSBC, Beiersdorf, Nike, Chanel, Microsoft, BNP Paribas Fortis, Philips and many more.

Supervise accounting and financial operations, coordinate commercial strategies across sales points, CRM, and digital channels, and implement the marketing strategy.Achievements: Project Management for a Glamping venture, encompassing business plan development, market research, financial feasibility, branding, conceptualization, architectural direction among the orchestration of different actors.

• A @superfuds Spin Off• Overseeing the company's business development plan, operations, and relationships with various stakeholders.• Monitoring key performance indicators across finance, operations & logistics, marketing, and design departments.• Ensuring coordination among teams and activities of different departments to achieve business objectives.• Leading, managing, and executing HR processes including recruitment, onboarding, performance management, and employee relations.• Participating in strategic meetings with finance and accounting teams to ensure profitability by channel and brand.• Founding teamAchievements:• Developed the company's initial financial model.• Established and led the Superfüds Spin Off from scratch, including process documentation and strategic planning.• Created and executed Purpose's brand identity, including visual identity and social media strategy.• Built and structured the HR department.• Prepared decks and documents for fundraising from friends and family.• Closed negotiations with creative freelancers to enhance the company's creative capabilities.• Led the rebranding project for the GoUp brand associated with celebrity Melina Ramírez.

Responsible for planning, monitoring, and developing commercial strategies to ensure profitable growth for each Private Label. Overseeing all aspects of Private Labels brand management, from brand creation and R&D to marketing plan execution, budget administration, product launches, market analysis, and competitor assessment.

Leading the internal and external brand positioning of the umbrella brand in the Health, Wellness, Food, and Beverage category through both digital and offline channels.

Responsible for the organic positioning of the umbrella brand in the Health, Wellness, Food, and Beverage category.• Directing and implementing a comprehensive 360-degree marketing strategy (online and offline).• Developing and executing employer branding strategy and organizational culture initiatives.• Leading Public Relations efforts (press, podcasts, events, interviews) for both the umbrella brand and our CEO's personal brand.• Conducting market research.Achievements:• Successfully developed and executed an influencer marketing strategy, collaborating with over 80 local influencers ranging from nano to mid-level influencers since the launch in March 2021, resulting in a positive ROI.• Established a trends repository with contributions from over 200 sources, enriching the R&D pipeline for proprietary brands.• Conducted extensive desk research, trend analysis, user surveys (sampling 12,000 users), and formulated a communication strategy for the creation of the @weare_poder Private Label.

Development of commercial strategies to ensure profitable growth in the Fashion categories (Jewelry, Watches, Accessories, and Underwear) and each segment, through portfolio management. This includes tracking the development of new products (innovation assessment, cost evaluation, and sample approval) and monitoring the financial objectives of the countries within the CPE cluster: Colombia - Peru - Ecuador.

• Execution of all activities derived from the annual strategy definition to meet campaign and annual objectives for the Clothing category (Innerwear and Outerwear) in the Andean Market Group (Colombia, Peru, and Ecuador).• Management of the product portfolio, ensuring optimal levels of innovation, product lifecycle, and inventory.• Development of new products through involvement in various processes with Sourcing and Regional teams (briefing, cost evaluation, sample approval), ensuring an optimal balance of innovation per quarter, segment, and brand.• Ensuring proper management of line size (TSOL), inventories, and price lists.Achievements:• Innerwear category: Achieved 84% TSOL in Colombia, 101% in Ecuador, and 106% in Peru for inventory levels in 2020.• Outerwear category: Achieved 109% TSOL in Colombia, 135% in Ecuador, and 155% in Peru for inventory levels in 2020.

• Head of Kids category for the Wellness and Home business in the Andean Market Group (Colombia, Peru, and Ecuador).• Implementation and monitoring of the category's commercial strategy, ensuring profitable growth.• Management of the product portfolio, aiming for optimal levels of innovation, product lifecycle, and inventory.• Development of storytelling to structure the graphic proposal for each campaign.• Local and regional communication with Supply Chain, Finance, Marketing, Sourcing, and NPI departments on related matters.• Continuous market analysis to identify growth opportunities and improvements.• Management of licenses ensuring innovation, sales, royalties, and minimum guarantees per contract (Disney, Mattel, and Universal).Achievements:• Creation and formalization of the first price list for the Beauty category with rigorous analysis of historical prices and competition.• Development and execution of 19 local innovation projects for the Kids Beauty sub-category, resulting in a 25% increase in projected revenue for the total year's innovation. This was aimed at surpassing the previous year's baseline, balancing innovation by quarters, and optimizing the Size of Line (SOL).• Development of the first unbranded innovation for the Kids Beauty sub-category, completing the Avon Family Store without royalty payments, while maintaining the brand's positioning as the No. 1 brand in the Cologne Waters category in terms of value share.

Support the 5 categories that make up the Fashion & Home business: Kids, Wellness, Home, Apparel and Jewelry. Development of special business projects at CPE level (Colombia, Peru and Ecuador).Achievements:• Led internal evaluation process of the department; presented results and action plan.• Coordinated Toy Story brand activation in collaboration with communications and Disney departments. Achieved a 78% attendance rate of expected representatives for the Toy Story movie screening.• Managed innovation for the Disney Princesses cosmetic line, aiming for increased sales and market share volume growth for the Kids category.

Grupo estudiantil de la Universidad EAFIT enfocado en desarrollar actividades formativas y de investigación relacionadas con el mercadeo, junto con dos eventos anuales: Tic Tac Marketing y Conamerc.

Leading and creating the diffusion and communication strategy for the marketing events "Marketing Week," "Tic Tac Marketing," and "Conamerc" by the student group Marketing Club at EAFIT University. Managing the group's website and social media, directing and managing brand activations, designing and producing advertising materials and event graphics, event ambiance, as well as diffusion and communication strategies for the events.

• Design and execute periodic recruitment campaigns to increase the service auditor base.• Develop the service auditor network: recruit, train, assign, improve performance, evaluate, provide feedback, schedule payments, and rank service auditors.• Schedule mystery shopping visits, register them in CEMSystem®, and provide support and guidance to auditors, ensuring the quality and timeliness of mystery shopping evaluations (service audits).