Manuela Pla Arévalo Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

I manage and strengthen strategic relationships with key platforms such as Meta, Google, TikTok, Snapchat, and Pinterest. My focus is on identifying growth opportunities and enhancing collaboration with partners to drive mutual business success. I also work closely with internal teams to ensure the effective execution of partnership initiatives and align them with our business objectives.Key Responsibilities:Partnership Development:- Fostered and maintained strong relationships Adsmurai main partners, collaborating on strategic initiatives and long-term opportunities.- Negotiated and managed key partnerships, ensuring alignment with overall business goals.Project Management:- Led cross-functional teams to ensure the smooth execution of partnership-driven initiatives and maximize their impact.- Regularly coordinated with internal stakeholders to align projects with broader company strategies.Business Growth and Strategy:- Identified and developed new opportunities within partner ecosystems to expand service offerings and drive business growth.- Collaborated with the executive team to craft strategies aimed at enhancing partnership performance.Partnership Tracking and Reporting:- Monitored ongoing partnership initiatives, ensuring that objectives and milestones were met.- Delivered regular performance updates and strategic insights to senior management.

Barcelona - Bogota

Responsible of generating value for our clients through the portfolio of possibilities that we have within Adsmurai, diversifying and expanding our business possibilities, coordinating synergies between the different internal teams and leading the direct relationship with all our Partners, as well as the coordination between the new business team and the management team, giving support in commercial proposals to clients and defining onboarding and next steps in internal management.Main Functions in the different areas of support:Strategy and performance- own, drive, and report on key efficiency metrics such as P&L, LTV and ROAS.- Analyze the country´s key metrics and come up with strategies that are backed by data.Budget Managment:- managinf and driving "performance to budget" for the region and work closely with internal team to influence and drive activity.- Responsable for the efficiency and performance of marketing budgets for the region.- monitor and analyse KPIs and metrics.Reporting:- generating and presenting performance reviews vs business plan to HQ.Marketing/Sales:- work with business stakeholders to ensure acquisition and retention .- Work with growth and retention team to ensure that each phase of the player lifecycle is optimised and covered,Retention:- Strategic planning of the client portfolio.- Management, definition and supervision of objectives.- Coordination of work flows and processes.- Strategy and management of tactical accounts for Adsmurai

Colombia

Director of the Client Digital Success department in Latam, where we manage digital projects, focused on paid media on Facebook, Instagram, Google, Twitter, Snapchat, Linkedin, Pinterest, and Tik TokFunctions:- New business and generation of new clients.- Strategic planning of the client portfolio.- Management, definition and supervision of objectives.- Coordination of work flows and processes.- Strategy and management of tactical accounts for Adsmurai.

Barcelona Y Alrededores, España

Account Managing of Top Account• Coordinating the workflow of the internal team to achive the client objectives.• Media Planning of Social Media Ads Campaigns.• Optimising advertising campaigns and providing best practices.• Reporting of metrics, results and best practices of social media campaigns.• Brand Support on strategy for social media ads tactics.• Resolve issues that customers have with the platform.

Barcelona Y Alrededores, España

Barcelona Y Alrededores, España

Advertising And Public Relationship, (Barcelona, España)

(Bogotá, Colombia)