With over two decades of experience in the digital creative field, my journey began with a degree in Graphic Design, followed by a specialization in Media Communication from the Istituto Superiore di Comunicazione. My career took its first significant leap after a brief yet insightful internship at a small web agency in Milan, leading me to cross paths with my mentor. In 1999, I became part of the pioneering team at Quam, Milan's first Digital Agency, which later evolved into Nurun Italy. It was here, under the guidance of Sylvie Frigerio, that I truly grasped the essence of the web and began to harness its potential professionally.The birth of my son, Michelangelo, marked a brief hiatus from my career as I embraced motherhood. However, my passion for my work soon drew me back into the fray, this time with TribalDDB, again under Sylvie Frigerio's leadership. This period was marked by engaging and significant projects for renowned brands such as ActionAid, Amnesty International, Cesvi, Fai, Oviesse BabyAngel, Campari, Nestlé, Purina, Siemens, Santa Margherita, and Volkswagen. Each project was a new challenge, pushing the boundaries of my creativity and expertise.My journey continued as I transitioned to Publicis Modem, where I worked in Daniele Busi's team, further refining my professional skills. A pivotal moment in my career came when I had the opportunity to work with high-profile brands such as Buitoni, LG, L'Oreal, Armani, Adidas, and Durex. This experience paved the way for my role as a Digital Art Director at Young & Rubicam.Embracing the spirit of independence, I eventually chose to pursue a freelance career. In 2012, alongside Nicola Gatti, I co-founded Un_type, Parma's first Creative Co-working space. Today, I proudly hold the position of Head of Campaign at Kettydo+, where I continue to contribute my experience and passion for digital creativity to every project I undertake.