Sandro Terrini Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Digital and Loyalty marketing Agency, partner of AIGEN

Milano, Lombardia, Italia

Financial and Company Management/ Development Consulting

Milano, Lombardia, Italia

Real Estate Group- Marketing strategies for launch of the brand and the new business model- Advertising campaign development, digital & offline. Social media development. B2B events and presentations- Development of a business intelligence & data analytics system on commercial, sales, digital data

Milano, Lombardia, Italia

- Development of digital media projects for national & international investors/clients;- Analysis of market trends in order to maximixe visibility and revenue of the company;- Development of new tools to support sales and effectiveness of sales propositions;- Analysis of actual and lead clients. Coordination of sale force. Development of actual and new markets

Milano

- Analysis of market and economic performance of the Group and its subsidiaries;- Analysis of trends by business segments and geographical areas. Sell-in, sell-out data analysis;- Analysis of suppliers, brands and products trends;- Macro-economic, sectorial and Group trend analysis, focused on sales forecasting;- Analysis of customers behavior and market segmentation;- Development and management of promotional activities and customer loyalty programs: gifts catalog, targeted… Show more - Analysis of market and economic performance of the Group and its subsidiaries;- Analysis of trends by business segments and geographical areas. Sell-in, sell-out data analysis;- Analysis of suppliers, brands and products trends;- Macro-economic, sectorial and Group trend analysis, focused on sales forecasting;- Analysis of customers behavior and market segmentation;- Development and management of promotional activities and customer loyalty programs: gifts catalog, targeted promotions, prize competitions (Maxilife, Maxidays, Maxipromo)- Crm systems projects; new loyalty platform App realisation (Next);- Marketing and web-marketing activities,- Offline and online communications activities;- Web analytics;- Management and development of business intelligence tools to support marketing and sales departments of subsidiaries: analysis, reporting, creation of predictive models, customer clustering models, churn models, basket analysis. - Use of dedicated software for business analytics and machine learning: Ibm-Cognos and Spss.- Big data management: preparation, manipulation of data, development and verify of data models. Data science;- E-shop B2C: development and marketing;- Project of Pim System (Product Information Management);- Project of App, for promotion activities; Show less

- Analysis of sales data by country, point of sale, collection, products. Historical analysis and market trends; - Development of reporting and analysis tools using dedicated systems such as SAP Business Objects; - Analysis of the price positioning of the brand and competitors; - Analysis of style and branding positioning compared to competitors; - Coordination with sales managers to define needs, objectives and market opportunities, and to implement sales and communication… Show more - Analysis of sales data by country, point of sale, collection, products. Historical analysis and market trends; - Development of reporting and analysis tools using dedicated systems such as SAP Business Objects; - Analysis of the price positioning of the brand and competitors; - Analysis of style and branding positioning compared to competitors; - Coordination with sales managers to define needs, objectives and market opportunities, and to implement sales and communication plans- Coordination with Style/Product, Marketing, Country Manager and Top Management- Worldwide communication and media planning, offline and online, of apparels collections and licensing products- Involvement in planning and realization of advertising campaigns, events and other communication tools (catalogs, look-books, window displays, visuals). Show less

Milan Area, Italy

IT Holding, worldwide group operating in the fashion and luxury goods. Owned brands, Gianfranco Ferrè, Malo, Exté; licensed brands, Just Cavalli, Cnc Costume National, Galliano, Ermanno by Ermanno Scervino. Partnership with Allison for Eyewear, Itf for Perfumes, GlobalWatches for Watches, Damiani for Jewels. Turnover 700 million €.- Worldwide planning of communication investments, offline and online; budget managed, 20 million €;- Development of the media plans of the brands and… Show more IT Holding, worldwide group operating in the fashion and luxury goods. Owned brands, Gianfranco Ferrè, Malo, Exté; licensed brands, Just Cavalli, Cnc Costume National, Galliano, Ermanno by Ermanno Scervino. Partnership with Allison for Eyewear, Itf for Perfumes, GlobalWatches for Watches, Damiani for Jewels. Turnover 700 million €.- Worldwide planning of communication investments, offline and online; budget managed, 20 million €;- Development of the media plans of the brands and licenses of the Group; - Analysis and evaluation of investments. Positioning of the brands. Analysis of market and competitors. Sales and marketing data analysis for the development of media plans;- Marketing intelligence analysis: product, distribution, communication;- Media data analysis. Analysis of editorial results;- Coordination with Sales Direction of own and licensing brands, to share products, sales, distribution, marketing and communication investments programs;- Negotiating and media buying. Relationships with media companies and media agencies; - Involvement on the plans and activities for the implementation of advertising campaigns, events and other communication tools (brochures, lookbook, window displays, visual); Special business intelligence projects: - Development of information system project for the advertising investments analysis of the brands managed and competitors brands;- Development of information system project for research and analysis of the Italian and foreign media data, useful to optimize the choice of the media. Show less

Milan Area, Italy

Pomellato, international company operating in the luxury goods sector (jewels/watches). Turnover 120 million €.- Marketing plans;- Launch planning of new collections. Structure of the collection: segment/line/product, pricing, packaging;- Media plan analisys and communication investment plan;- Management of below the line (catalogue, price lists), Pos materials (visual, leaflet, windows materials), trade marketing and merchandising;- Anaysis and monitoring of the… Show more Pomellato, international company operating in the luxury goods sector (jewels/watches). Turnover 120 million €.- Marketing plans;- Launch planning of new collections. Structure of the collection: segment/line/product, pricing, packaging;- Media plan analisys and communication investment plan;- Management of below the line (catalogue, price lists), Pos materials (visual, leaflet, windows materials), trade marketing and merchandising;- Anaysis and monitoring of the product/market performances and reporting. Presentations and tools to support sales manager, product department, and top management;- Monitoring of direct competitors and relationship with market research companies;- Forecasting and planning of sales.Special business intelligence projects:- Sales and financials analysis project;- Business intelligence and dashboard system project;- New web site project. Show less

Promotion and development of the advertising of all the media of the Group (newpapers, magazines, web sites, digital TV). Management and development of a clients portfolio

Datas analysis and sector studies (cosmetics, furniture, consumer goods)

Master, Master In Fashion Management

Economics, Marketing & Market Analysis

Diploma Liceo Scientifico