Manuela Valle Email & Phone Number

Switzerland

Switzerland

• Working as full-time equivalent for HILTI in the Global Marketing Team as Global Campaign Manager. Being E2E responsible for the paid media campaign of the group across multiple markets.

• In charge of building data-driven strategies for B2B and B2C clients in different industries. Manage and oversee presentations, strategies, and projects with clients and stakeholders.• Detect business needs and transform them into actionable strategies by crafting personalized and omnichannel activation strategies for consumers, defining the channel, product, messages, and appropriate moments to impact each audience in a coordinated manner. • Responsible for identifying key data points and measurements to show the impact of our approach and strategy on the client’s business.

• Creation, management, and optimization of Paid Media campaigns:[Google, Bing, and social Ads: Search, Display, Shopping, App campaigns, Facebook, Instagram, TikTok, LinkedIn Ads, Display and Video 360,...]• Support customers and meet their expectations in the day-to-day management of campaigns.• Based on performance identify and detail potential improvements / changes in Paid Media campaigns. Analyze data with tools such as Google Analytics, Power BI, or the advertising platforms themselves. CRO & A/B Testing.• Identify that required KPIs are being reported correctly & needed data is available.• Direct communication and constant follow-up with clients.• Create automated reports and documents required by each client. Dashboards with Data Studio.

• Direct communication and constant follow-up with clients.• Support in developing and executing strategic plans to meet client objectives and deliverables.• Coordinate and assist cross-functional teams to ensure delivery of client projects and campaigns.• Analysis of new markets, trends, and opportunities for our accounts. Scouting for new clients.• Keep track of clients and project deliverables in CRM platform.• Prepare and present client proposals, reports, and presentations.

• Participation in the planning and implementation of the employer branding strategy of J&J in the LAS region.• Collaboration with internal stakeholders like HR and marketing teams to align employer branding initiatives.• Develop content to showcase company culture, values, and career opportunities to enhance J&J employer brand presence.• Conduct research and analyze market trends, competitor activities, and candidate behavior to identify new opportunities.• Keep track of key performance metrics to measure the effectiveness of the strategies.