Michael Hale Email & Phone Number

Boston, Massachusetts, United States

• Oversee the product design, user experience and software development teams for distribution and cloud-based video supply chain for worldwide content distribution to SVOD, VOD, AVOD, FAST, EST Partners• Oversee the product design for the non-linear scheduling and content preparation tooling for world wide distribution• Developed global, cloud-based video supply-chain using both internal and commercial tools capable of manufacturing 100K assets/month• Directed development of machine learning tools for video analysis, scheduling, and video captioning• Increased global affiliate distribution partners 100% in the last year to adopt new supply chain• Run Agile Software development process

Burlington, Ma

• Increase MediaCentral adoption from 23 to 1400+ in 2.5 years.• Define and drive the product roadmap for the Avid Everywhere Cloud Platform and MediaCentral|UX.• Manage team of Product designers to define requirements by analyzing data from the market, our customers, and prospects to align to market opportunities.• Implemented an agile development process through cross-functional team with Engineering, Marketing, Sales, and Support to ensure successful software releases with continuous deployment methodology.• Appointed to the Avid Customer Strategic Advisory Board, to act as a liaison between Avid and Executive Leadership Teams both domestically and abroad to shape Avid corporate strategy.• Head Tier 1 account support issues team to ensure customer success for critical customer deployments.• Develop marketing and sales content for proposals and tradeshow presentations.• Define interoperability roadmap and priorities in close partnership with Alliances team to develop 3rd party partnership strategy and plan.

Silver Spring, Md

• Managed the deployment and maintenance of Discovery asset management systems • Collaborated on the design of new over-the-top content platform for US Discovery networks • Implemented full-stack system for VOD, Scheduling, and Broadcast system for Discovery Latin America • Worked with internal development to build out business system, scheduling and broadcast systems integration

Burlington, Ma

• Led design of Interplay Production Asset Management System • Engaged customers to understand, validate and prioritize their requirements for multiple market segments • Worked closely with the engineering teams in an agile environment to prioritize, groom features • Specify product requirements in the form of functional requirements and user stories, and work closely development team to meet product release deadlines • Conducted use case analysis, competitive analysis to plan product features • Prioritized critical Customer Support issues to meet customer needs

Burlington, Ma

•Drove strategic business initiatives across Sales and Professional Services to anticipate market changes•Collaborated with Sales & Professional Services teams to produce RFP response and proposals•Architected, designed, and presented “whole solutions” including integration with third party components with external solution providers•Ensured that propositions were deeply supported by customers’ technical decision-makers•Worked to overcome any customer objections to proposed solutions•Engage the community through tradeshows, partner and developer meetups, user groups, and tradeshows

Tewksbury, Ma

•Collaborated with Sales & Operations teams to produce sales proposals and presentations•Assessed, managed and assigned presales assignments and projects to Americas Solutions Architects•Developed Marketing presentation scripts and demonstrations for large tradeshow presentations•Acted as technical gatekeeper for Professional Services team to ensure successful projects•Coached and trained team of Solution Specialists

Chicago, Il

• Directed a team focused on creating and finishing original & unique advertising for national clients• Negotiated with Agency, Client, and Producer for scope of work• Collaborated on the creation of content for broadcast and digital platforms• Performed duties of visual designer, post-producer and editor on premier client advertisements• Partnered with veteran agency creatives to conceive, concept and produce content