Michael Hale Email & Phone Number

Boston, Massachusetts, United States

• Oversee the product design, user experience and software development teams for distribution and cloud-based video supply chain for worldwide content distribution to SVOD, VOD, AVOD, FAST, EST Partners
• Oversee the product design for the non-linear scheduling and content preparation tooling for world wide distribution
• Developed global, cloud-based video supply-chain using both internal and commercial tools capable of manufacturing 100K assets/month
• Directed development of machine learning tools for video analysis, scheduling, and video captioning
• Increased global affiliate distribution partners 100% in the last year to adopt new supply chain
• Run Agile Software development process

Burlington, MA

• Increase MediaCentral adoption from 23 to 1400+ in 2.5 years.
• Define and drive the product roadmap for the Avid Everywhere Cloud Platform and MediaCentral|UX.
• Manage team of Product designers to define requirements by analyzing data from the market, our customers, and prospects to align to market opportunities.
• Implemented an agile development process through cross-functional team with Engineering, Marketing, Sales, and Support to ensure successful software releases with continuous deployment methodology.
• Appointed to the Avid Customer Strategic Advisory Board, to act as a liaison between Avid and Executive Leadership Teams both domestically and abroad to shape Avid corporate strategy.
• Head Tier 1 account support issues team to ensure customer success for critical customer deployments.

Silver Spring, MD

• Managed the deployment and maintenance of Discovery asset management systems
• Collaborated on the design of new over-the-top content platform for US Discovery networks
• Implemented full-stack system for VOD, Scheduling, and Broadcast system for Discovery Latin America
• Worked with internal development to build out business system, scheduling and broadcast systems integration

Burlington, MA

• Led design of Interplay Production Asset Management System
• Engaged customers to understand, validate and prioritize their requirements for multiple market segments
• Worked closely with the engineering teams in an agile environment to prioritize, groom features
• Specify product requirements in the form of functional requirements and user stories, and work closely development team to meet product release deadlines
• Conducted use case analysis, competitive analysis to plan product features
• Prioritized critical Customer Support issues to meet customer needs

Burlington, MA

• Drove strategic business initiatives across Sales and Professional Services to anticipate market changes
• Collaborated with Sales & Professional Services teams to produce RFP response and proposals
• Architected, designed, and presented “whole solutions” including integration with third party components with external solution providers
• Ensured that propositions were deeply supported by customers’ technical decision-makers
• Worked to overcome any customer objections to proposed solutions
• Engage the community through tradeshows, partner and developer meetups, user groups, and tradeshows

Tewksbury, MA

• Collaborated with Sales & Operations teams to produce sales proposals and presentations
• Assessed, managed and assigned presales assignments and projects to Americas Solutions Architects
• Developed Marketing presentation scripts and demonstrations for large tradeshow presentations
• Acted as technical gatekeeper for Professional Services team to ensure successful projects
• Coached and trained team of Solution Specialists

Chicago, IL

• Directed a team focused on creating and finishing original & unique advertising for national clients
• Negotiated with Agency, Client, and Producer for scope of work
• Collaborated on the creation of content for broadcast and digital platforms
• Performed duties of visual designer, post-producer and editor on premier client advertisements
• Partnered with veteran agency creatives to conceive, concept and produce content