Mar Melero Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

We are a strategic consultancy that believes in the power of Brands. We work with lifestyle companies or those aspiring to become one. In lifestyle contexts, we do: • Strategic & Innovation Consultancy: we understand your needs, looking to the future. Manage uncertainty, build the path and define objectives.• Business Development: We identify business opportunities, analyze markets and trends.We generate leads and close deals managing cultural differences between countries.• Brand Creation and Repositioning: We create brands from scratch, reposition or review brand portfolios to make them more profitable.• ExecutionWe always leverage technology, and we never forget the social impact (ESG).www.dnafutures.com

Community Of Madrid, Spain

Audiovisual production company specialized in creating innovative content that combines entertainment and social awareness. We transform conventional audiovisual storytelling to inspire positive change in society.

Madrid, Community Of Madrid, Spain

Investment in start ups of diverse sectors, where in addition to the capital it is also important that we invest knowledge and experience as a way to help the invested company grow.

Barcelona, Catalonia, Spain

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Responsible for defining the new strategic framework and implementing it, with the aim of achieving a healthy P&L and better positioning in the market. The offer of both Own and External Brands was reorganized, as well as the part of Childcare Products and School Uniforms. The team was also reorganized, implementing new forms of work seeking efficiencies and proactivity. We established a new look & feel for stores as well as a new way to distribute store shopping floors. My main responsibilities were: strategic framework, P&L, change management, team management, operational strategy and implementation, budgets and pricing policy.light and heavy childcare.https://www.elcorteingles.es/@elcorteingles

Madrid, Community Of Madrid, Spain

Representative of El Corte Inglés in Atelier by ISEM (University of Navarra), the first Spanish accelerator of technological companies that transform the value chain of retail companies. An innovative model in which start-ups connect with companies already consolidated in the sector. I was responsible for selecting the start-ups with which to collaborate at company level, facilitate the implementation of the different proof of concept of the start-ups in ECI and advise the start-ups in the improvement of processes and products.

Madrid Area, Spain

Responsible for defining and implementing El Corte Inglés’s Own Fashion Brand Strategy by reporting to the company’s President and CEO. The ultimate goal was to have strong, profitable and international brands looking for the transformation of the Organization: processes, ways of working, structures, etc. My main responsibilities were: strategic framework, change management, implementation plan, monitoring and adjustment.

Madrid Area, Spain

Responsible for reorganizing the complete offer of Women’s Fashion (Women, Youth, Lingerie and Swimwear) through the entire portfolio of both Private and External brands. My main responsibilities were: change management, operational strategy, results account, team management.

Madrid Area, Spain

Responsible for refocusing the business strategy, product and team by improving the Division’s P&L account in a short period of time. Basic responsibilities: P&L, buying budget, pricing policy, team management.

Madrid Y Alrededores, España

Establish new ways of working to be more efficient and proactive. Reorganization of the areas of School Uniforms and Childcare Products: new way of selling and therefore buying the merchandise, new work processes, different use of information and communication systems with the stores. My basic responsibilities were: developing new brands, reorganizing processes and methodologies, managing change, P&L.

Madrid & Barcelona Area, Spain

I reoriented both departments towards the Company’s new global strategy (purchase of the Cortefiel Group by three Private Equity Companies), establishing "best practices" and a new product and purchasing policy. My main responsibilities were: sales and purchase budget, commercial and pricing policy, product and collection structures, procurement policy.https://www.tendam.eshttps://womensecret.com@womensecret

Redefine the brand after having unified three in one: Tintoretto, C2C and Miguel Berbel. My main responsibilities were: establishment and control of the purchasing budget, definition and selection of the final collection, pricing policy, management of the different sales channels of the Brand, management of the team.https://www.elcorteingles.es/

Co-creation of the brand to later manage the categories under my charge according to the approved budget. Main responsibilities: budget management and control, pricing policy of the categories mentioned, sales analysis to be able to buy "in season", management and supplier map, management and coordination of the design team, pattern makers team and sample workshop.https://www.inditex.com/https://www.oysho.com/@oysho

Development and establishment of LSC (Local Store Cataloguing) for the international business area. The ultimate goal of the LSC was the adequacy of both the product and the commercial guidelines for Continental Europe and Franchising. My main responsibilities were: establishment of the purchase budget by country, analysis of the "UK collection" to determine specific needs not covered for different countries, negotiation with the different Business Units in HO, coordination with the different Country Managers to agree the collection by country/store.https://www.marksandspencer.com/@marksandspencer

Program For Board Members

The objectives of this program are: - To provide directors with a global vision of corporate governance and an updated knowledge of Boards.

Frontiers Of Innovation And Entrepreneurship

Activities and Societies: El objetivo de este programa es analizar los últimos avances en el campo de la innovación y el emprendimiento.

Pade (Top Management Program)

New York. Usa. Fashion Business Iq: An Insight In The Fashion Industry

Intensive course aimed at knowing the specific characteristics of the fashion system in the US, as well as global business trends in that.

The Complete Skilled Negotiatior

This workshop is an immersive experience which exposes delegates to the entire spectrum of negotiation types, and teaches them the skills.

Bachelor Of Arts (Hons) European Business Studies

European Business Programme EBP (at University of Humberside)

Título Superior, Administración Y Dirección De Empresas

European Business Programme EBP (at Cámara de Comercio e Industria de Madrid)

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