Mara B. Email & Phone Number

New York, NY

• Collaborate with hotel sales representatives in sourcing venues and site selection for corporate and association clients promoting a large increase in annual revenue.
• Spearhead contract negotiation process solidifying the terms and conditions of venue rentals for special events and corporate meetings, ultimately boosting individual bookings.
• Mediate contract negotiations between hotel partners and clients, ensuring that the interests of both parties are being honored and always upheld.
• Leverage digital and traditional perspective networking opportunities to build a robust client base through LinkedIn, industry events, professional organizations, cold calls, industry referrals, and customer retention.

New York, NY

• Managed clients’ business accounts within competitive industries, which required meeting coordination, special events, calendaring, itinerary creation, and client loyalty incentives.
• Executed meeting planning for an international law firm, aviation company, and medical communications firm.
• Provided venue sourcing, contract negotiations, travel planning, restaurant research, and database management for financial firms and medical communications companies.
• Integrated meeting planning and venue sourcing services into respective companies to facilitate various staffing needs and identify opportunities to increase investments.

New York, NY

• Regulated accounts as the home-based Northeast regional account manager representing a luxury golf resort in North Florida.
• Managed the budgetary revenue-generation strategy reserved for the Northeast market, which focused on developing the Financial, Insurance, Pharmaceutical, Consumer Products, and Association segments.
• Leveraged previous client relationships to optimize new clientele through interactive loyalty programs.
• Represented the resort at local and national industry conferences and tradeshows to identify and generate new books of business.

New York, NY

• Amassed sales as the Northeast regional sales manager representing a luxury mountain resort in Colorado, exceeding overall revenue quota in this capacity by 112%.
• Piloted a successful sales effort targeting corporate and association accounts based in the Northeast.
• Solicited new business through email marketing campaigns while retaining existing hotel relationships through a generous loyalty program.
• Planned exclusive, invitation-only client events including customer advisory boards, client familiarization trips, and networking receptions throughout the Northeast.

New York, NY

• Represented over 250 hotels and 65 Destination Management Companies (DMCs) worldwide to consistently exceed annual revenue quotas.
• Cultivated trusting client relationships through precise procurement assistance in site search and selection process, leading to a boost in additional investments due to brand loyalty.
• Launched integrated marketing communication campaigns to bolster international brand recognition among corporate decision-makers seeking an ideal event venue.
• Conducted site inspections of member properties and partnered with hotels to plan local client events.

Hawthorne, NY

• Orchestrated all aspects of sourcing, site inspections, and contract negotiations on behalf of the company.
• Served as the lead meeting planner on multiple high-level annual meetings, conferences, and conventions.
• Implemented training for new department meeting planners by educating them on best practices and protocols.
• Collaborated with account teams to create budgets for meetings and new business proposals for clients.
• Reviewed and approved bill reconciliations by providing detailed post-program profit summaries.
• Built and maintained an internal database to track meeting placement, sleeping room rates, and venue usage.

Bachelor Of Arts - Ba, Economics; Studio Art

Meeting And Conference Management And Event Marketing

Education record