Mara Greenwald Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Digital media investment lead for Unilever shopper/commerce business across retail (Amazon, Walmart, Target, Kroger, etc.)

Chicago, Illinois

Social business lead, Wavemaker Chicago.Clients: Mike's Hard Lemonade, White Claw Hard Seltzer, OneMain Financial, TCF Bank, ACH Foods

Chicago, Illinois

Social practice lead Clients: Kohl's, Oracle, Lenovo, Motorola, DeVry, Equinox, MillerCoors, Consumer Cellular, Comcast, Vonage, Mattress Firm

Greater Chicago Area

Social media strategy lead for for owned social channels and influencer marketing campaignsPanelist on Influencer Marketing: IZEAFest 2015

Chicago

Chicago, Illinois

Northbrook, IL

Blue Chip Marketing Worldwide is an independent, fully-integrated, global marketing company that unites with healthcare, retail and brand marketers to achieve remarkable business results. The promise of uniting is a commitment, in fact, a demand that we be held accountable for measurable return on investment. The promise of uniting is a deep-seated belief.

• Organize lifeguard rotation, decide which chairs need to be up to ensure the safety of both the patrons and lifeguards
• Prepare and lead In-Service training sessions throughout the pool season

• Develop marketing plan for the 2010-2011 school year to raise awareness and promote various Wisconsin Alumni Association services including the Badger Career Network and Hookup
• Update and create content for website including articles, photography, and video
• Plan and participate in events such as the University of Wisconsin Homecoming Kickoff
• Arrange partnerships with businesses and Wisconsin alumni to provide students with valuable resources
• Manage and update Facebook and Twitter pages

• Develop strategic plans for clients advertising in the Daily Cardinal Newspaper such as ad placement, ad frequency, and ad design
• Manage and train a group of advertising account executives to most effectively sell advertising in the newspaper
• Set ad revenue and job expectations for Advertising Account Executives and enforce with a weekly call log
• Arrange meetings with clients, cold call businesses, and visit local businesses on a regular basis
• Design ads for clients to appear in the newspaper

• Worked on a variety of accounts to gain coverage in print, broadcast, and Internet media
• Used CisionPoint to maximize media potential for clients
• Organized interviews between clients and radio, television, newspaper, and magazines
• Participated in conference calls with clients to properly evaluate their needs and create a media plan
• Wrote pitches to send to media and called media to gain client coverage

Strategic Communications, Journalism - Advertising And Public Relations, Sociology

Activities and Societies: Women's Club A Hockey Team - Fundraising Representative

Education record