Mara L. Email & Phone Number

Bucharest, Ro

Bucharest, Romania

Responsible for planning, coordinating and overseeing impactful macro marketing campaigns from inception to completion, ensuring that content and design teams, media buying and performance department, external agency are aligned and productive on campaign objectives.Manage multichannel marketing campaigns – Display, TV, Radio, Affiliates, Social Media, Email, SEO, Paid Advertising etc.Hands-on Black Friday marketing campaigns experience.Responsible for planning, coordinating and overseeing the launch of eMAG shop in shops in line with the company’s growth strategy.Develop the marketing strategy for different product categories from eMAG portfolio (this includes defining the USP, defining main audience for each category, positioning strategy, choosing the best communication channels – online and/or offline etc.)Close collaboration with the Performance department to achieve the best results from Google Ads campaigns, Facebook Ads, TikTok Ads and ensure effective ROI. Monitor and analyze campaign results and goals using tools such as Google Analytics or Qlikview. Work closely with the Research and Customer Insights team to create detailed reports.Provide ideas as well as opportunities to assist and enhance sales results.Develop project work plans including schedule, cost estimates and briefs.Responsible for budget management for areas of the digital marketing budget.

Bucharest, Romania

Working closely with the digital marketing leaders and coordinating the digital optimization process for Netherlands, Belgium and Luxembourg marketplaces (SEO, personalization of B2B eCommerce portal, A/B testing, client journey).Performing navigation and content assessments (linkages, meta tags, contact module, live chat etc.) and collaborating with the DSG team as to make sure that the recommended actions are being implemented.Constant monitoring and analyzing the traffic on Benelux marketplaces using Digital Analytics and providing recommendations to improve and drive quality web traffic.Using tools such as Hotjar or Optimizely in order to better understand the client behavior and to improve UX on the product pages available on the marketplaces.Providing insights and action to be taken for optimizing landing pages to be used in B2B digital marketing campaigns.Ongoing reporting on web performance indicators.

Bucharest, Romania

Responsible with planning the digital marketing strategy, implementing, analyzing and optimizing the online advertising campaigns for the women lifestyle websites in Ringier’s portfolio (elle.ro, unica.ro, glamour.ro, avantaje.ro, viva.ro, psyghologies.ro). Close cooperation with the Sales Division to elaborate the best proposals for our advertising clients. Planning, tracking results and optimizing special projects to make sure that the goals set by the company’s clients are being reached. Managing affiliate marketing campaigns.Planning, implementing, tracking results and optimizing Facebook Ads.Providing accurate reports and performance analysis (Google Analytics + Facebook Insights) to company management and advertising clients in order to demonstrate effective ROI.Planning, implementing and optimizing dedicated landing pages and microsites along with the IT Department.Responsible for effective integration of offline campaigns into online strategy.

Bucharest, Romania