Mara Riemer Email & Phone Number

Potomac, Md, Us

Potomac, Md, Us

Washington Dc-Baltimore Area

Brunswick Group | Washington D.C. & Dallas, TX 2015 to PresentGlobal strategic advisory firm specializing in critical issues and corporate relations with 23 offices in 14 countries. Regional Head of Insight (2022 to Present) | Partner (2020 to Present) | Director (2015 to 2020)Hired to provide data-driven communications and branding expertise to C-level and executive clients. Earned promotion to partner role and assumed oversight of the newly restructured insights team. - Spearheaded transformation of the insights function from a siloed approach to an integrated model projected to enhance research quality, strengthen partnerships, and ground client deliverables in actionable recommendations. - Hand-picked by executive management to represent the firm’s largest region on the highly selective fee committee to steer value-based pricing strategy and review all service proposals. - Headed global training program and led multiple initiatives to improve access to robust content library, establish and communicate set of global best practices, and accelerate integration of newly hired staff. - Emerged as go-to-resource for executive colleagues and C-level clients due to expertise in market insights, narrative development, reputational risk management, and corporate social responsibility. - Authored thought-provoking white papers and articles on timely and emerging issues including generational market segmentation and the intersection of social issues and corporate responsibility.- Designed social issues management process to aid clients in harnessing a data-driven approach to responsibly engage on critical issues and mitigate reputational harm. - Partnered with firm’s nascent labor practice to design strategies for proactive responses to employee organizing that offer authentic avenues for feedback and engagement, ultimately enabling major corporations in reaching successful contract negotiations with minimal operational and reputational impact.

Las Vegas, Nevada Area

Las Vegas Sands Corporation | Las Vegas, NV 2011 to 2015$3.6B American casino and resort company and global integrated resort developer with properties in Macao, Singapore, and formerly Las Vegas. Executive Director of Brand Strategy & Market Research (2012 to 2015) | Director of Market Research (2011 to 2012)Brought on to establish and lead market research function during fast-paced expansion into the Macao and Singapore markets. Earned promotion to expand scope to include marketing services and brand strategy. Led 13-member team. Built and directed highly regarded market research function and enriched both global and localized branding efforts with data science and analytics capabilities. - Instituted strategies and practices to drive consistency across the consumer experience, increase responsiveness to customer needs and preferences, and facilitate relevance at the regional level while enabling global alignment. - Tapped to lead cross-functional initiative to rebrand Macao properties and reimagine its visual identity and brand architecture amidst significant market competition.

Las Vegas, Nevada Area

IGT | Las Vegas, NV 2010 to 2011Formerly a gaming technology company purchased by GTECH in 2015.Brought on to build and lead company’s first formal global research and insights function. Built infrastructure, systems, and a 5-member team of analysts. Partnered with CMO and VP of PR on rebranding communications. Influenced cross-functional stakeholders to adopt data-driven research insights into creative process.

Richmond, Virginia Area

Altria Group | Richmond, VA 2005 to 2010$21B+ American consumer packaged goods corporation.Manager (2008 to 2010) | Principal Analyst (2007 to 2008) | Lead Analyst (2005 to 2007)Joined company’s world-class marketing and research organization to gain robust experience and training in research methods, innovation, branding, and leadership. Promoted 2x during tenure into roles with increasing scope.

Las Vegas, Nevada Area

R&R Partners | Las Vegas, NV 2003 to 2005Integrated marketing communications firm providing advertising, PR, government affairs, and strategic planning and research services. Led research efforts for award-winning, iconic “What Happens Here, Stays Here” campaign for the Las Vegas Convention and Visitors Authority. Chosen to serve on new business team and helped win business with clients including Best Western, Arizona Department of Health, and Catholic Charities.

Tampa/St. Petersburg, Florida Area

Provided research support to the marketing, advertising and digital teams.

Mba, Marketing

Activities and Societies: Vice President of Student Executive BoardSpecialization: Marketing Vice President of Student Executive Board

Ba, Social Work

Graduated Magna Cum Laude