Mara Fernandez

Mara Fernandez Email and Phone Number

Strategic Change Management | Transformational Leadership | Moderator | Strategic Communications | Event Planner | PR Expert @ PRODU
miami, florida, united states
Mara Fernandez's Location
Miami, Florida, United States, United States
Mara Fernandez's Contact Details

Mara Fernandez work email

Mara Fernandez personal email

n/a

Mara Fernandez phone numbers

About Mara Fernandez

As the Chief Transformation Officer at PRODU, a leading media platform for the US Hispanic and Latin American advertising industry, I am responsible for leading and managing transformational initiatives across the company, including organizational design, process improvement, technology implementation, and cultural change. I have over 20 years of experience in marketing communications, new media, and creative direction, and an MBA in Global Strategic Communications from Florida International University.I am passionate about driving change and innovation at a strategic level, working closely with senior leadership and other key stakeholders to identify areas where the company needs to transform and develop strategies for achieving these changes. I am also engaged with the Hispanic and Latin American advertising industry as an advocate of excellent work and relations, covering and participating in national and international advertising festivals, events, and panel discussions. My mission is to offer my passion and knowledge to brands, agencies, production and postproduction companies interested in knowing how to improve and grow within the Hispanic and Latin American markets.

Mara Fernandez's Current Company Details
PRODU

Produ

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Strategic Change Management | Transformational Leadership | Moderator | Strategic Communications | Event Planner | PR Expert
miami, florida, united states
Website:
produ.com
Employees:
86
Mara Fernandez Work Experience Details
  • Produ
    Chief Transformation Officer
    Produ Feb 2023 - Present
    United States
    Ready to driving change and transformation at a strategic level by working closely with senior leadership and other key stakeholders to identify areas where the company needs to transform and develop strategies for achieving these changes.Responsible for leading and managing transformational initiatives across the company, including organizational design, process improvement, technology implementation, and cultural change. Intent to work closely with other leaders within the company to ensure that transformational efforts are aligned with overall business goals and objectives.
  • Produ
    Associate Publisher | Trade Marketing & Sales Senior Director | Us Hispanic & Latin America
    Produ Jan 2002 - Present
    Miami, Florida, United States
    Managing high-level relations with brands, agencies, production and postproduction companies that want to design, develop and execute original/editorial content as part of their brand development strategy in the US Hispanic and Latin American markets.Responsable for B2B editorial and commercial relations among festivals and events of the advertising industry in the US Hispanic and Latin America markets.18 years covering the most prestigious advertising and media festival in the world such as: FIAP, Cannes Lions, CLIO Awards, NY Festival, Caribe, ANDA, AHAA, ANA, MMA, IAB, etc.
  • Fiap - Festival Iberoamericano De La Publicidad
    Directora General
    Fiap - Festival Iberoamericano De La Publicidad Apr 2020 - Present
    Miami, Florida, United States
    Responsible of designing and executing the media plan that must benefit the festival, connect the industry and impulse the creative work and minds of the US Hispanic and Latin American advertising industries. Accountable of finding trending speakers and the most awarded jurors for the festival understanding all the variables involved.Liable of organizing, coordinating and producing the content agenda of the weekly FIAP Face to Face Webinar to main the connection between the industry and what's happening around covid-19.
  • Globovisión
    Assistant Director Of Public Relations
    Globovisión 2001 - 2002
    Federal District, Venezuela
    Responsible of planning, developing and implementing PR strategies with the leadership team of companies, organizations and government by liaising with colleagues and key spokespeople and tracing all of PR efforts around the brand.Supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs at the online department.Organized events including press conferences, exhibitions, open days, press tours and general directors' agenda.

Mara Fernandez Skills

Advertising Integrated Marketing Digital Media Social Media Brand Development Marketing Television Online Advertising Direct Mail Social Media Marketing Editorial Film Digital Marketing Public Relations Creative Direction Strategic Thinking Video Production Strategy Digital Strategy Publishing New Media Marketing Communications Commercial Management Leading Change Media Planning Direct Marketing Art Direction

Mara Fernandez Education Details

Frequently Asked Questions about Mara Fernandez

What company does Mara Fernandez work for?

Mara Fernandez works for Produ

What is Mara Fernandez's role at the current company?

Mara Fernandez's current role is Strategic Change Management | Transformational Leadership | Moderator | Strategic Communications | Event Planner | PR Expert.

What is Mara Fernandez's email address?

Mara Fernandez's email address is ma****@****odu.com

What is Mara Fernandez's direct phone number?

Mara Fernandez's direct phone number is +130577*****

What schools did Mara Fernandez attend?

Mara Fernandez attended Florida International University, Florida International University, Webber International University, Universidad Metropolitana (Ve).

What skills is Mara Fernandez known for?

Mara Fernandez has skills like Advertising, Integrated Marketing, Digital Media, Social Media, Brand Development, Marketing, Television, Online Advertising, Direct Mail, Social Media Marketing, Editorial, Film.

Who are Mara Fernandez's colleagues?

Mara Fernandez's colleagues are Carlos Torres, Andrea Vallejo, Prince Kumar, Maye Albornoz, Cristian Camilo Vergara Vargas, Fauto Pugo, Zee Nelson.

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