Mara Schneider Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

• manage and develop a team of 20 media professionals in Strategic Planning, Activation/Buying, Analytics, Ad Operations and SEM.• developed and launched in-house programmatic trading desk capabilities and led automation efforts with internal marketing platforms and systems.• direct digital media strategy and activities for over 37 gaming and entertainment properties across the U.S.• responsible for growth of content management, development and distribution strategies for a division of Terlato Wines International.• actively pursuing and organizing pitches for organic and new business growth.

New York, Ny, Us

• responsible for developing planning objectives and strategies to meet client’s marketing direction, ranging from strategic multicultural and general market planning to the execution of cross-platform integrated marketing campaigns.• managed a 15 person media team dedicated to all local media activity for MillerCoors across 5 national regions including field marketing directors, managers and corporate clients.• created and developed a local digital buying team and led digital and social strategy for the group. • increased investment in digital programs by 15% YOY.• developed strategy to overcome client challenges in retail and shopper marketing by increasing competitive share and maximizing volume using purchase based and geographical sales data.

Chicago, Il, Us

• as a subsidiary of Ketchum PR Worldwide, launched and managed a global paid media offering to all Ketchum Digital offices.• developed PESO and channel planning strategy for Paid, Earned, Shared and Owned content.• supervised, trained and mentored paid media strategy group on researching, planning, executing and optimizing digital campaigns.• managed social media, content marketing, native advertising, SEO/SEM, video, mobile, and display advertising efforts for clients including Cricket Wireless, Dell, IBM, Storck Werther’s Original/Sugar Free, VMware, Land of Lincoln Healthcare, Philips Consumer, and DuPont.• created social media and native advertising best practices and thought leadership by hosting clients for a series of quarterly events and Social Media Week.• developed and pitched organic and new client assignments for agency in paid, earned, and owned content development.

Oak Brook, Illinois, Us

• set strategy and supervised media group on researching, negotiating and implementing online campaigns.• manage SEO/SEM, social media, video, mobile and display advertising efforts for clients with specific ROI goals.• supervised clients website development, content management systems and web analytics to support offline and online marketing campaigns.

Oak Brook, Illinois, Us