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Areas of Expertise:- Digital Performance Marketing- Consumer Strategy- Marketing Innovation- Media Strategy, Planning & Buying- Analytics & Measurement- Leadership & Team Development- Project Management & Systematization- Automation & InnovationI am a results-driven team builder with extensive marketing and media experience working across national and local brands, from start-ups to enterprise, in ecommerce, healthcare, technology, finance and CPG. I build teams that work across B2B and B2C with drive, determination and a desire to dig deep for insights and harness data driven solutions for the benefit of my clients marketing goals. I empower my teams to develop strategic plans, execute flawlessly and always be continuously optimizing for peak performance. Digital media is my passion and I am excited every day by the ever evolving nature of ad tech which brings new and creative solutions to test and learn.
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Vp, Performance MediaEmpower MediaChicago, Il, Us
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Group Director, Performance MediaGrp Media Mar 2017 - PresentChicago, Il, Us -
Vp, Media DirectorRpm Advertising Jan 2016 - Mar 2017Chicago, Il, Us• manage and develop a team of 20 media professionals in Strategic Planning, Activation/Buying, Analytics, Ad Operations and SEM.• developed and launched in-house programmatic trading desk capabilities and led automation efforts with internal marketing platforms and systems.• direct digital media strategy and activities for over 37 gaming and entertainment properties across the U.S.• responsible for growth of content management, development and distribution strategies for a division of Terlato Wines International.• actively pursuing and organizing pitches for organic and new business growth. -
Director, Strategy Millercoors At InitiativeInitiative Jul 2014 - Nov 2015New York, Ny, Us• responsible for developing planning objectives and strategies to meet client’s marketing direction, ranging from strategic multicultural and general market planning to the execution of cross-platform integrated marketing campaigns.• managed a 15 person media team dedicated to all local media activity for MillerCoors across 5 national regions including field marketing directors, managers and corporate clients.• created and developed a local digital buying team and led digital and social strategy for the group. • increased investment in digital programs by 15% YOY.• developed strategy to overcome client challenges in retail and shopper marketing by increasing competitive share and maximizing volume using purchase based and geographical sales data. -
Associate Digital Media DirectorZocalo Group Dec 2012 - Jul 2014Chicago, Il, Us• as a subsidiary of Ketchum PR Worldwide, launched and managed a global paid media offering to all Ketchum Digital offices.• developed PESO and channel planning strategy for Paid, Earned, Shared and Owned content.• supervised, trained and mentored paid media strategy group on researching, planning, executing and optimizing digital campaigns.• managed social media, content marketing, native advertising, SEO/SEM, video, mobile, and display advertising efforts for clients including Cricket Wireless, Dell, IBM, Storck Werther’s Original/Sugar Free, VMware, Land of Lincoln Healthcare, Philips Consumer, and DuPont.• created social media and native advertising best practices and thought leadership by hosting clients for a series of quarterly events and Social Media Week.• developed and pitched organic and new client assignments for agency in paid, earned, and owned content development. -
Director, Digital ServicesConroy Media Feb 2011 - Nov 2012Oak Brook, Illinois, Us• set strategy and supervised media group on researching, negotiating and implementing online campaigns.• manage SEO/SEM, social media, video, mobile and display advertising efforts for clients with specific ROI goals.• supervised clients website development, content management systems and web analytics to support offline and online marketing campaigns. -
Media SupervisorConroy Media Oct 2006 - Mar 2011Oak Brook, Illinois, Us
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Media SupervisorDraft/Fcb 2005 - 2006
Mara Schneider Skills
Mara Schneider Education Details
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Indiana University BloomingtonGeneral
Frequently Asked Questions about Mara Schneider
What company does Mara Schneider work for?
Mara Schneider works for Empower Media
What is Mara Schneider's role at the current company?
Mara Schneider's current role is VP, Performance Media.
What is Mara Schneider's email address?
Mara Schneider's email address is ms****@****oup.com
What is Mara Schneider's direct phone number?
Mara Schneider's direct phone number is +131245*****
What schools did Mara Schneider attend?
Mara Schneider attended Indiana University Bloomington.
What skills is Mara Schneider known for?
Mara Schneider has skills like Integrated Marketing, Digital Marketing, Digital Media, Digital Strategy, Media Planning, Social Media, Social Media Marketing, Advertising, Interactive Marketing, Media Buying, Mobile Marketing, Outdoor Advertising.
Who are Mara Schneider's colleagues?
Mara Schneider's colleagues are Lisa Kuhlman, Heather Watson, Perry Balde, Kimberly Doyle, Jamie Buckman, Arvind Chawriya, Ann Caskey.
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