Mara Samuels

Mara Samuels Email and Phone Number

Little Silver, NJ, US
Mara Samuels's Location
Little Silver, New Jersey, United States, United States
Mara Samuels's Contact Details

Mara Samuels personal email

n/a
About Mara Samuels

With more than 25 years experience, I am a marketing strategist, public relations pro, and business communicator. What sets me apart is a rare blend of creative and operational competencies. A high-energy marketing professional, I am accomplished in many areas of strategic marketing, communications and public relations. I manage a wide variety of projects for clients, the majority from the high-tech and telecommunications industries. Drawing on my corporate experience at industry-leading companies like Cisco, Novell and Telcordia Technologies (formerly Bellcore) I help companies build and execute result-generating marketing and communication programs from the ground up. I can also get involved in every aspect of tactical execution. We work with everyone from the small start-ups to SMBs to business units within large corporations.Past and current clients include RADVISION, Radware, RADWIN, Calysto Communications, Arel Software & Communications, VMS, CMDS Online, Techout and Right Answers.Since 2008, I have worked with public relations agencies to provide media and analyst relations support to dozens of clients in the high tech and telecommunications industries. Specialties: Proven track record of management and execution spanning a broad range of marketing disciplines: marketing/business research, competitive intelligence, product commercialization, media and analyst relations, customer and partner relationship management, event management, sales support, marketing communications, advertising, branding campaigns and electronic/web media. Specialize in high-tech and telecommunications industries.

Mara Samuels's Current Company Details
IGNITE Public Relations & Investor Relations Consulting

Ignite Public Relations & Investor Relations Consulting

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Senior Account Director
Little Silver, NJ, US
Employees:
8
Mara Samuels Work Experience Details
  • Ignite Public Relations & Investor Relations Consulting
    Senior Account Director
    Ignite Public Relations & Investor Relations Consulting
    Little Silver, Nj, Us
  • Ignite Public Relations & Investor Relations Consulting
    Senior Account Executive
    Ignite Public Relations & Investor Relations Consulting Jun 2022 - Present
    Broomfield, Colorado, United States
    Senior Account Executive for public relations agency specializing in B2B technology public relations. Providing excellent client support and service, including media relations, analyst relations, proactive editorial outreach, amplification campaigns, content development, new product launches, thought leadership programs (including contributed articles, awards and speaking opportunities), and messaging and content development.
  • Mgs Marketing Solutions, Llc
    Founder/President
    Mgs Marketing Solutions, Llc Jul 2006 - Present
    United States
    As founder and president of MGS Marketing Solutions, I work with senior-level marketing professionals to develop marketing and sales strategies that increase business sales and profits. I perform both strategic and tactical marketing functions, from executive-level marketing planning to advertising, public relations and branding campaign execution. All marketing programs developed with mutually agreed upon metrics of success. Client projects include researching market trends, developing public relations plans, spearheading direct mail and email campaigns, general marketing and communications planning, managing special events, creating impactful sales presentations and managing media relations programs.
  • Calysto Communications
    Evp
    Calysto Communications Jan 2008 - Jan 2020
    Virtual
    EVP for mid-size public relations agency specializing in B2B content marketing, public relations and social media for the mobile, wireless and telecom industries. Provided client support for a variety of global Calysto clients. Responsibilities include P.R. campaigns; content development; new product launches; contributed article placement; developing and maintaining relationships with key media and industry analysts; message development across target market and key verticals (e.g. government, healthcare, finance, education); speaking and editorial calendar pitching; on-site trade show support; media/analyst relations; media training. Client support also includes strategic council and account planning, weekly activity reporting and monthly accomplishment reporting. Media and analyst relations efforts has resulted in coverage in numerous tech business, tech trade and business press as well as inclusion in analyst reports written by key influencers.
  • Cisco Systems
    Marketing Programs Manager – Service Provider Line Of Business
    Cisco Systems Nov 2000 - May 2001
    Charged with the task of increasing revenues marketing professional services in the ILEC market space. Evaluated the product offerings and determined their applicability to the targeted ILEC market. Identified, developed, and delivered the support services required to plan, implement, and operate the targeted ILEC solutions. Project managed the new service-marketing process for a voice-XML unified communications solution from conception to general availability readiness.
  • Novell
    Strategic Alliance Manager
    Novell Apr 1999 - Nov 2000
    Initially recruited to manage the marketing relationship with Lucent, which expanded to include a Avaya, 3Com and Texas Instruments. Developed and executed marketing and business development strategies to drive the adoption of Novell directory services throughout business units within strategic partners. Supported technical partnerships with marketing programs designed to communicate the value proposition partnerships and solutions to internal and external audiences. Supported joint initiatives for unified messaging, directory-enabled and policy-based voice and data networking, and a broadband services gateway for the delivery of personalized services.
  • Telcordia Technologies
    Marketing Director
    Telcordia Technologies Jan 1995 - Apr 1999
    TELCORDIA TECHNOLOGIES (FORMERLY BELLCORE) 1995-1999Marketing Manager, Wireless Data Software Business Unit1998 - 1999Developed and implemented software marketing programs to generate enough sales and visibility to interest a wireless company in buying the product line. Director of Media Relations, Software Systems 1996-1998Promoted software products and solutions that accounted for 75% of Telcordia's $1.1B revenue. Managed PR for strategic corporate initiatives, including wireless, Internet, and Y2K efforts. Marketing Manager, Internet Business Unit 1995-1996Facilitated the market release of software solutions under the Adapt/X product line. Launched a separately branded Internet division, Soliant Internet Systems. Worked cross-departmentally to develop product positioning.

Mara Samuels Skills

Marketing Communications Media Relations Internal Communications Marketing Strategy Public Relations Email Marketing Marketing Corporate Communications Strategy Strategic Communications Advertising Event Management Start Ups Social Media Marketing Social Media Online Marketing Integrated Marketing Competitive Analysis Press Releases Crisis Communications Digital Marketing Product Marketing Content Development Program Management Copywriting Strategic Planning Competitive Intelligence Industry Analyst Relations Direct Marketing Market Planning Newsletters Web Content Creation Media Pitches Pitching Media Publicity Thought Leadership Messaging Communication Training Reputation Management Positioning B2b Marketing Press Kits Marketing Management Direct Mail Analyst Relations Communications Planning Corporate Branding Content Strategy Speech Writing Brand Development

Mara Samuels Education Details

Frequently Asked Questions about Mara Samuels

What company does Mara Samuels work for?

Mara Samuels works for Ignite Public Relations & Investor Relations Consulting

What is Mara Samuels's role at the current company?

Mara Samuels's current role is Senior Account Director.

What is Mara Samuels's email address?

Mara Samuels's email address is ms****@****sto.com

What is Mara Samuels's direct phone number?

Mara Samuels's direct phone number is +173287*****

What schools did Mara Samuels attend?

Mara Samuels attended Fairleigh Dickinson University, Seton Hall University.

What are some of Mara Samuels's interests?

Mara Samuels has interest in Animal Rescue, Foster Parent, Volunteering In Local Community Causes, Sailing, Keeping Up With Latest Technology Trends, Animal Welfare.

What skills is Mara Samuels known for?

Mara Samuels has skills like Marketing Communications, Media Relations, Internal Communications, Marketing Strategy, Public Relations, Email Marketing, Marketing, Corporate Communications, Strategy, Strategic Communications, Advertising, Event Management.

Who are Mara Samuels's colleagues?

Mara Samuels's colleagues are Linda (Dill) Dellett, Kathleen Bermea Connell.

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