Marc-André Charron

Marc-André Charron Email and Phone Number

Global Brand marketing & Communication leader @ Psycho Bunny
new york, new york, united states
Marc-André Charron's Location
Canada, Canada
Marc-André Charron's Contact Details

Marc-André Charron personal email

About Marc-André Charron

I am a dynamic and engaged leader who spent the last 25 years between Montreal, Guadeloupe, Nuremberg & Panama City developing and growing global brands. Over the years, I have acquired an extensive cross-functional management skillset through building and leading teams of passionate people in the development of impactful product, marketing and sales strategies. I’m obsessed with developing purpose-driven storytelling which ultimately translates into building sustainable brand desire.

Marc-André Charron's Current Company Details
Psycho Bunny

Psycho Bunny

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Global Brand marketing & Communication leader
new york, new york, united states
Website:
psychobunny.com
Employees:
62
Marc-André Charron Work Experience Details
  • Psycho Bunny
    Senior Director Brand Development
    Psycho Bunny Oct 2023 - Present
    Montréal, Québec, Canada
    Responsible for developing and executing the brand strategic Direction while driving growth through digital and traditional marketing channels.
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  • Brp
    Global Brand & Content Strategy, Can-Am 3Wv & Electric Motorcycles Division
    Brp May 2021 - Oct 2023
    Montréal, Québec, Canada
    Build & implement a compelling marketing global storytelling strategy for Can-Am brand (On-Road 3 wheels models Spyder/Ryker and electric motorcycles) to change the face of riding & democratize the open road experiences to everyone in the world.
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  • Adidas
    Sr. Director Business Development & Strategic Planning Latin America (Panama Hq)
    Adidas 2019 - 2021
    Panama City, Panama
    Lead the “strategy localization” in the regional Hub of Panama & drive execution of strategic project portfolio across all countries of Latin America with adidas offices.
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  • Adidas
    Chief Of Staff Global Marketing Head Office (Germany Hq)
    Adidas 2016 - 2019
    Herzogenaurach, Bavaria, Germany
    Lead the Global Marketing Head Office (Brand comms, Sports marketing, EIM, Global events, CTC, cross-functional project management, PR&Social, consumer experience) in support to the Global SVP marketing to define the marketing strategy planning & drive execution supporting the adidas brand 5 year SBP.
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  • Adidas
    Digital Transformation Office Lead
    Adidas 2015 - 2016
    Herzogenaurach, Bavaria, Germany
    Led the transformation office of the board sponsored initiative to transform digital across all consumer touch points at adidas. Supported the development of the strategic plan, business operating model and associated org design through to implementation and change management leading to the creation of the adidas Digital Brand Commerce (DBC) organisation.
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  • Adidas
    Global Brand Marketing Director Reebok-Ccm Hockey Division (Canada Hq)
    Adidas 2007 - 2015
    Montréal, Canada
    Develop and lead the global strategic annual marketing plan for Reebok and CCM Hockey brands including product go-to-market strategy & execution across all channels and markets to maximize sell-through.
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  • Molson Coors Beverage Company
    National Brand Manager Rickard'S Tm
    Molson Coors Beverage Company 2005 - 2007
    Montreal, Canada
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  • The Heineken Company
    Brand Manager Heineken - Guadeloupe
    The Heineken Company 2004 - 2005
    Pointe-À-Pitre, Guadeloupe
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  • Molson Coors Beverage Company
    Field Marketing Manager, On-Premise And Events Regional Manager
    Molson Coors Beverage Company 2003 - 2004
    Gatineau-Hull-Ottawa, Canada
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  • Molson Coors Beverage Company
    Regional Assistant Brand Manager Molson Export
    Molson Coors Beverage Company 2002 - 2003
    Montreal, Canada
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  • Ubisoft
    Project Manager Research And Consumer Insights
    Ubisoft 2000 - 2002
    Montreal, Canada
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Marc-André Charron Skills

Brand Management Marketing Strategy Marketing Communications Sponsorship Marketing Management Sports Marketing Product Marketing Trade Marketing Digital Marketing Customer Insight Brand Development Marketing Advertising Marketing Research Social Media Marketing Communication Marketing Gestion De La Marque Management Marketing Social Management Marketing

Marc-André Charron Education Details

Frequently Asked Questions about Marc-André Charron

What company does Marc-André Charron work for?

Marc-André Charron works for Psycho Bunny

What is Marc-André Charron's role at the current company?

Marc-André Charron's current role is Global Brand marketing & Communication leader.

What is Marc-André Charron's email address?

Marc-André Charron's email address is ma****@****hoo.com

What schools did Marc-André Charron attend?

Marc-André Charron attended Harvard Business School, Université De Sherbrooke, Hec Montréal, École Supérieure De Commerce Bordeaux - France.

What skills is Marc-André Charron known for?

Marc-André Charron has skills like Brand Management, Marketing Strategy, Marketing Communications, Sponsorship, Marketing Management, Sports Marketing, Product Marketing, Trade Marketing, Digital Marketing, Customer Insight, Brand Development, Marketing.

Who are Marc-André Charron's colleagues?

Marc-André Charron's colleagues are Lisa Wolf, Abraham Contreras, Jenealya Nolan Amoah, Jose Rodriguez, Jose Aguirre, Sarah Ingram, Raul Martinez.

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