Marc Bertieri Email & Phone Number

Melbourne, Vic, Au

Oakleigh, Victoria, Au

SE Products is a world-class leader in the marketing, retail, and manufacturing of premium sports collectibles and memorabilia. Partnering with leading sports leagues, clubs, and athletes worldwide, creating products that forge powerful connections between fans and the greatest moments in sports history.As part of the executive leadership, I'm responsible in driving SE Products' profitability, with a strong focus on category planning and product line implementation. Tasked with developing and executing a robust category plan, the role prioritizes the consistent growth of sales and profitability across all product lines. Integral to the strategy and growth of SE Products’ memorabilia, collectibles, and auctions business, this position shapes and sustains SE Products' commitment to excellence for rights holders, retailers, and collectors alike.

Victoria, Au

Future Golf is a sports tech start-up and Australia's largest golf community. It's committed to authentic and memorable experiences for 20k+ members. Members enjoy fantastic benefits including member rounds at private and public golf courses, an official Golf Handicap, 250+ exclusive event access Australia-wide and more.I lead strategic marketing initiatives to drive member acquisition, engagement, content and brand presence. My responsibilities include developing and executing marketing strategies, overseeing digital channels for online growth, ensuring brand consistency, managing impactful campaigns, utilising data-driven insights, fostering community engagement and collaborating with partners to grow our network.

Toorak, Victoria, Au

JAM TV is Australia’s largest independent producer of sport and entertainment, delivering in excess of 1000 hours of content every year to Australia’s leading free-to-air and subscription broadcasters.I'm responsible for the ideation of creation of engaging branded content with production partners like NBL and WNBL. I manage the end-to-end process of executing brand-funded content and integrations. Exploring new opportunities to enhance our clients' platform presence, contributing creative concepts for brands through The Moments Company.

Pyrmont, New South Wales, Au

Spark Foundry Australia is a full-service media agency with offices in Sydney, Melbourne and Adelaide. Their 200-strong team partners with marketers including Toyota Motor Corporation.As Partnership & Integration Director, I was responsible for leading the partnerships strategy, planning, negotiation and execution across publishers, talent and broader content creation for Toyota across sport and entertainment. This included investigating new and innovative partnerships which would resonate with the Toyota/Lexus audience and reinforce their brand positioning.

Melbourne Airport, Victoria, Au

The Essendon Football Club is a professional Australian rules football club. The club plays in the Australian Football League, the game's premier competition.As the Head of Digital, Brand and Content, I developed, led and executed the club’s digital strategy, managed the content and design team, and integrated the club’s database with its social media audience to understand consumer patterns. I also grew fan engagement and ultimately drive membership, merchandise, communication and ticketing revenue through data-driven marketing.Furthermore, I managed and maintained style guides to streamline marketing initiatives and protectthe digital brand, and provided regular reporting and analytics across digital and social media metrics.

Melbourne Airport, Victoria, Au

Sydney, Nsw, Au

As the AFL Club Commercial Strategy Manager, I was responsible for developing the AFL club digital commercial strategy, ensuring consistent brand presentation, and creating sponsorship assets, industry benchmarking, reporting, analytics and product innovation across all digital assets.I was also the primary contact for all club and industry digital revenue initiatives, benchmarking and analytics, and managed two key reports across marketing and brand management.

Pyrmont, New South Wales, Au

Creating, developing, executing and managing integrated sponsorship campaigns across the MCN Sport digital and broadcast including: afl.com.au, FOX SPORTS digital and FOX FOOTY. Managing partner and new revenue across AFL.com.au and the AFL Live app. Driving sustainable growth and fostering strategic partnerships in the ever-evolving sports media landscape.

Melbourne Airport, Victoria, Au

Responsible for initiating, driving and implementing digital marketing and social media campaigns across the club, while growing, cultivating and commercialising relationships with fans.

Marketing

Credential, Brand Experience

Graduate Diploma, Public Relations

Bachelor Of Arts, Media & Communication And Marketing