Leadership, coaching, and development: Led, coached, and developed a team consisting of 2 regional sales managers, 15 field sales representatives, and 1 sales assistant, fostering high performance and professional growth.Management board: Contributed to strategic decision-making as a member of the executive management team, actively shaping the direction of the Swiss business.Key account management: Oversaw key account management for major wholesale customers, pharma… Show more Leadership, coaching, and development: Led, coached, and developed a team consisting of 2 regional sales managers, 15 field sales representatives, and 1 sales assistant, fostering high performance and professional growth.Management board: Contributed to strategic decision-making as a member of the executive management team, actively shaping the direction of the Swiss business.Key account management: Oversaw key account management for major wholesale customers, pharma distributors, e-commerce platforms, regional petrol station chains, and highway rest stops, with a revenue target of 5 million CHF.Team reorganization and optimization: Reorganized the sales team by redefining areas of responsibility, enhancing ways of working, optimizing sales territories, and clarifying team roles to improve efficiency and output.Introduction of KPIs and performance management: Implemented qualitative and quantitative KPIs, driving performance management and accountability across the sales team.Budget optimization: Optimized budgets for inventory, personnel, POS materials, and investments with key clients to ensure efficient resource allocation and maximum return on investment. Show less

Key account management: Managed accounts across wholesale, pharma, petrol, cash & carry, system gastronomy, department stores and various highway rest stops for all brands such as Toblerone, Milka, Suchard, Oreo, TUC, Mikado, Ritz, Prince, Stimorol, Hollywood, V6 and Philadelphia, ensuring strong client relationships and sustained growth.Price Increases and product range adjustments: Successfully negotiated and implemented price increases and product range adjustments with all major… Show more Key account management: Managed accounts across wholesale, pharma, petrol, cash & carry, system gastronomy, department stores and various highway rest stops for all brands such as Toblerone, Milka, Suchard, Oreo, TUC, Mikado, Ritz, Prince, Stimorol, Hollywood, V6 and Philadelphia, ensuring strong client relationships and sustained growth.Price Increases and product range adjustments: Successfully negotiated and implemented price increases and product range adjustments with all major clients.Leadership, development and coaching of Field Teams: Led, developed, and coached a team of up to 12 sales representatives and merchandisers across the German-speaking region of Switzerland, driving performance and growth.Change management: Supported the team through the divestment of the coffee business to JDE and the subsequent corporate restructuring, ensuring a smooth transition and clarity in roles.CRM and reporting system implementation: Led the introduction of a new CRM and reporting system for the field team, providing ongoing support in collaboration with international teams. Represented the Swiss market at global meetings, ensuring seamless system functionality and the successful rollout of updates and new applications.Project management for Shop-in-Shop concepts: Managed Toblerone shop-in-shop projects at strategically important retail locations to enhance brand presence and drive sales. Show less

Key Account Management: Oversaw the full product portfolio (sweets, biscuits, chocolate, coffee, breakfast beverages and fresh cheese) for key accounts Transgourmet, CCAngehrn, Pistor, ENI, and Otto's on an interim basis, ensuring consistent growth and relationship management.Strategic growth: Led negotiations and implemented growth strategies, successfully targeting and achieving revenue goals of 15 million CHF.Promotion plan implementation and performance analysis: Executed… Show more Key Account Management: Oversaw the full product portfolio (sweets, biscuits, chocolate, coffee, breakfast beverages and fresh cheese) for key accounts Transgourmet, CCAngehrn, Pistor, ENI, and Otto's on an interim basis, ensuring consistent growth and relationship management.Strategic growth: Led negotiations and implemented growth strategies, successfully targeting and achieving revenue goals of 15 million CHF.Promotion plan implementation and performance analysis: Executed annual promotional plans across all product categories, conducting comprehensive performance analyses, and implementing corrective actions when necessary to maximize outcomes.Product launch and portfolio expansion: Developed and presented proposals for new product launches and range extensions, enhancing the company's existing offerings and market competitiveness.Investment efficiency and strategic alignment: Optimized investment allocations to maximize returns while aligning with overall corporate strategy and long-term objectives. Show less

Key Account Management: Managed key accounts in the wholesale, pharma, petrol, and cash & carry sectors, driving growth in all product categories (sweets, biscuits, chocolate, coffee, breakfast beverages and fresh cheese) and maintaining strong client relationships.Field Force Management: Led, developed, and coached a team of up to 8 field sales representatives and merchandisers across Western Switzerland and Ticino, ensuring high performance and engagement.Operational… Show more Key Account Management: Managed key accounts in the wholesale, pharma, petrol, and cash & carry sectors, driving growth in all product categories (sweets, biscuits, chocolate, coffee, breakfast beverages and fresh cheese) and maintaining strong client relationships.Field Force Management: Led, developed, and coached a team of up to 8 field sales representatives and merchandisers across Western Switzerland and Ticino, ensuring high performance and engagement.Operational Integration Leadership: Supported the team through the operational integration of Cadbury into Mondelez, ensuring successful knowledge transfer and alignment.Project management in sales channels: Led projects focused on Toblerone shop-in-shop concepts and tourism integrations within strategically important sales locations, enhancing customer engagement.Category management and execution: Implemented category management strategies to maximize product availability and visibility across all categories in stores, while ensuring the effective execution of promotions, product tastings, and layout adjustments by the field team. Show less

Leadership and development: Successfully lead, coach, and train a field sales team of up to 7 members to achieve top performance.Key Account Management: Oversee and manage regional key accounts within the Convenience, Petrol, and Vending sectors, including contract negotiations and budget control to drive business growth.Marketing and brand strategy execution: Ensure the effective implementation of consumer and marketing activities in line with the established brand strategy… Show more Leadership and development: Successfully lead, coach, and train a field sales team of up to 7 members to achieve top performance.Key Account Management: Oversee and manage regional key accounts within the Convenience, Petrol, and Vending sectors, including contract negotiations and budget control to drive business growth.Marketing and brand strategy execution: Ensure the effective implementation of consumer and marketing activities in line with the established brand strategy across retail channels for the brands Camel, Winston and Benson&Hedges.New product launch and distribution: Guarantee the successful introduction of Camel Natural and relaunch of Benson & Hedges, enhancing product availability for all products across sales outlets managed by the field sales team.Project leadership: Lead strategic projects in key regions, specifically Geneva and Ticino, with the objective of increasing both revenue and market share. Show less

Independent leadership and execution of Parisienne marketing projects: Successfully led and executed the marketing projects “Parisienne fête 5.60” and “Deviens un petit malin” with full autonomy.Brand strategy development and implementation: Collaborated with the team to develop brand strategies and ensured their optimal execution.Budget management and resource allocation: Monitored the brand budget and ensured efficient resource utilization for maximum impact.Agency… Show more Independent leadership and execution of Parisienne marketing projects: Successfully led and executed the marketing projects “Parisienne fête 5.60” and “Deviens un petit malin” with full autonomy.Brand strategy development and implementation: Collaborated with the team to develop brand strategies and ensured their optimal execution.Budget management and resource allocation: Monitored the brand budget and ensured efficient resource utilization for maximum impact.Agency coordination: Coordinated with agencies to ensure adherence to project budgets and timelines.New product launch: Collaborate on the introduction of new products such as Parisienne Noir and Parisienne rolling tobacco, Cross-departmental communication: Facilitated effective communication between Sales, Trade, and Brand Marketing teams to ensure all tasks in the cycle plan were executed accurately and on schedule. Show less

Development of brand integrations and promotional activities for the brand Parisienne: Created and executed brand integration strategies and promotional activities for major events (ex: Street Parade, Gurten Festival, Rock Oz Arènes, Caribana) and clubs (ex: Rohstofflager, OXA, Globull, Docks, Kaufleuten), across Switzerland.Team management and coaching: Oversaw and coached promotion teams for Parisienne nationwide, ensuring consistent performance and alignment with brand objectives.

Departmental reorganization post-relocation: Successfully reorganized the department both operationally and structurally following its relocation from Bussigny to Biel.Strategic outsourcing initiative: Planned and led the outsourcing process, achieving significant cost reductions and enhanced efficiency.Process optimization and standards implementation: Redesigned workflows for greater efficiency, establishing new quality standards and Service Level Agreements (SLAs) to elevate… Show more Departmental reorganization post-relocation: Successfully reorganized the department both operationally and structurally following its relocation from Bussigny to Biel.Strategic outsourcing initiative: Planned and led the outsourcing process, achieving significant cost reductions and enhanced efficiency.Process optimization and standards implementation: Redesigned workflows for greater efficiency, establishing new quality standards and Service Level Agreements (SLAs) to elevate departmental performance. Show less

Establishing and leading the Back Office: Successfully built the Back Office within 10 months, training and managing a team of up to 50 employees.Deputy Management: Served as the acting manager during the manager's absences, ensuring continuity and effective leadership.Oversight of departmental operations and projects: Led various departmental segments and managed multiple projects, driving operational excellence and strategic growth.

Managing Key Accounts and their specialized products (Kanban): Overseeing key accounts and ensuring the availability and adherence to quality standards for specialized products.Execution of manufacturing orders and post-processing: Coordinating the execution of manufacturing orders and post-processing treatments, including surface and thermal treatments, tailored to customer specifications.Customer consultation: Providing expert advice to clients on the technical properties… Show more Managing Key Accounts and their specialized products (Kanban): Overseeing key accounts and ensuring the availability and adherence to quality standards for specialized products.Execution of manufacturing orders and post-processing: Coordinating the execution of manufacturing orders and post-processing treatments, including surface and thermal treatments, tailored to customer specifications.Customer consultation: Providing expert advice to clients on the technical properties, applications, and processing options of the products.International procurement and logistics: Sourcing semifinished and finished products through international transactions, managing the entire customs process efficiently. Show less