Created and implemented plans to ensure brands strategy and communication to all members of the sales team within the soft goods, hardgoods, footwear, and eyewear, categories. Assisted customers with product selection based on company and individual needs. Created and managed relationships with key customers in the region. Supervised a team of 150+ sales representatives and oversaw regional and local sales managers and staff. Led major product launches within all categories. - Developed and implemented sales plans to achieve regional goals of + 20% and $6M in revenues in 6 state territory while developing new relationships and agreements.  - Collaborated with marketing teams to develop campaigns that drive more sales in the territory to sign new contracts which led to + $2M in new revenue.  - Created and developed all school and club agreements/contracts with 12 collegiate, 100+ high school, and 30 club programs in territory. - Assisted in product development and evaluation.- Provided technical advice and product training to customers and staff on product features, benefits, and uses.  - Participated in trade shows, conferences, seminars, Armour Days, and other events to promote products, services and the brand.  - Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.  - Trained staff members on effective sales techniques, technical trends, and initiatives to help boost individual and group goal attainment.  - Monitored competitors' activities, pricing, and promotions in the region. Penetrated new markets by investigating competitor products, services and trends.  - Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.  - Led sales planning, development and account management to grow existing accounts and establish new sales accounts.

Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit. Assessed new marketing opportunities and targeted new market segments. Sold and marketed products and services to Division 1, 2 and 3 collegiate markets as well as professional sports organizations. Managed, coordinated, interviewed and hired staff.Implemented innovative business development strategies to increase customer base and expand market share which included new collegiate and professional sports accounts. - Implemented sales lead generation for sales staff and coordinated and booked all sales meetings with vendors. - Implemented and established strategic partnerships which led to several new high-profile accounts, with a valuation of $800K and directed acquisition of the Adidas brand as a partner. - Increased a flat category into a 30% gain and continued to achieve monthly sales goals by + 20%.

Exclusive distributor of Ervin "Magic" Johnson's lifestyle brand: Magic 32. Provided test marketing, creating consumer plans, public relations plan, press kits and launching brand in the UK.- Developed and executed branding campaigns to educate target audiences on product features, benefits and values of the brand which increased initial sales bookings and projections by 15% in inaugural product launch. - Conducted research and analysis to determine brand positioning and messaging. - Interviewed and hired a public relations firm to create customized PR campaign for the UK launch of the brand which increased initial sales bookings and projections by 15% in inaugural product launch. - Built pricing model, that included exchange rate, duty, customs, for entire product line. - Created and researched an international database of 500+ contacts for product placement and marketing purposes.