Marc Howarth Email and Phone Number
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SENIOR SALES EXECUTIVE qualified by more than 20 years of accomplishments in the consumer product goods industry. Acknowledged for outstanding success in new market development, new business development, product and service launches, effective marketing program development, category management, Profit & Loss management involving hundreds of customer accounts in multiple states, and customer negotiations reflecting new products, merchandising space, and pricing strategies. Successful in executing turnaround strategies to save a struggling sales department and penetrating new markets which prompted millions of dollars in revenue and profit and accelerated ROI and share points. Thrive on the opportunity to build business through organic strategies, tap into neglected markets, negotiate contracts with third parties and multiple decision makers, and hire and mentor staff for career advancement. Delivered $250 million in sales as an individual contributor and $500 million as a sales executive.
Emerging Brands Management Group
View- Website:
- emergingbrandsmanagement.com
- Employees:
- 8
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Principal CeoEmerging Brands Management Group Mar 2020 - PresentLakeland, Florida
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Senior Vice President Of SalesCrook & Marker Nov 2018 - Mar 2020Lakeland, Florida Area -
Vice President Of National AccountsBai Brands Sep 2015 - Nov 2018Lakeland, Florida Area -
Executive Vp Sales And DistributionKill Cliff Inc. Feb 2014 - Aug 2015Lakeland, Florida Area -
Walmart / Sam'S National Account ManagerRed Bull Jan 2008 - Feb 2014Lakeland, Florida AreaTeam: Four direct reports – Key Account Manager., Customer Insight Manager, Category Development ManagerP&L responsibility over 17,000+ Drug, Dollar, Large Format , and C-stores generating over 5M servings unit cases and over $150M annual revenue. Responsible for volume and trade spend forecasting while driving profits with fact based selling to major drug, dollar and convenience store Retailers and DSD distributors. Responsible for trade fund spending of over $10M to drive volume and share while maximizing Variable Contribution Margin. Supervise DSD distributer retail sales force to ensure successful plan-o-gram conversions, promotional activity and any other customer initiatives are implemented at retail. Created a vertical integration between Customer and DSD distributors by using a tactical operational strategy.Renegotiated CMA with largest South East Grocer Publix, CMA savings of $500K and increasing cold availability by 10% by recognizing a ROI business gap.In Winn-Dixie, grew serving units by more than 16K by achieving In Ad feature & product display while growing +3 share pointsGained 67% additional Energy shelf space capturing 96 FSI and “Strike Zone” position at Walgreen’s while gaining 5.4 share points.Implemented Hybrid scan program with major Grocery, C-Store, and Drug Channels realizing spend savings of 20% Launched Distribution in Value Channel that generated incremental $20M in annual volume and 500K in Cases.Launched new products that created $20 million in annual business opportunities in a highly competitive environment. -
National Account ManagerSara Lee Bakery Group Jan 2006 - Jan 2008Lakeland, Florida AreaTeam: Six direct reports – Account Development Managers, Finance Manager, Customer Insight Manager, Category Development ManagerChallenged to regain customer trust, act as an ambassador to an extensive customer base, and reverse declining sales, profit, and market share for this distinguished consumer product goods company. Took aggressive actions which included meeting with customers’ operational leaders, creating short and long-term business goals, increasing customer accounts in all business segments, and deploying a new category leadership program.Direct a $70 million sales organization and team that sells products to five major chain accounts boasting 1,600 + retail stores in the South Eastern Region. Significant activities include B2B sales management, P&L accountability, branded retail and non-branded retail volume management, new business development, customer marketing and business plan development, multi-million dollar store brand contract negotiations, category leadership program management, customer development and management, team performance, and bottom-line revenue contributions. Captured $33 million in annual sales by fostering relationships with leaders of 600 retail stores.Played a major role in securing a $20 million annual store-branded contract with Winn-Dixie executives.Grew sales by more than $6 million per year by achieving product display increases in 578 store chains.Added $6 million per year by increasing space gains and growing market share by two points.
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New Market DirectorSara Lee Bakery Group Jan 2003 - Jan 2006Team: 11 Professionals in Finance, Human Resources, Logistics, Marketing, and SalesAccepted a newly created management position, and embraced opportunity to establish a corporate presence in several selected markets in Florida, Louisiana, and Pennsylvania. Developed mission-critical strategies to drive sales and distribution of products in multiple states for a $100 million business development organization. Core activities involved Profit & Loss management, customer acquisition and relationships, new product launches, new market development, marketing campaign strategies, strategic plan execution, and operations, logistics, and field team leadership.Secured DSD distribution in 7,000 new accounts representing $75 million in annual revenue and a 9 share point gain.Won $20 million in revenue with the cruise ship industry by securing product distribution in R&I accounts.Produced $10.2 million in annual sales by establishing an independent distributor network in Pittsburg boasting 1200 new customer accounts.Captured $4.5 million in annual revenue by introducing a two-person model distribution system in Boise, Idaho which allowed team to secure sales with 375 stores.Saved $3.2 million by recognizing a business gap and developing new purchasing practices and systems.
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Director Of SalesEarth Grains Company Jan 1997 - Jan 2003Mobile, Alabama AreaPromoted to resolve declining sales problems following a corporate acquisition; profit was dropping at a 12% annual rate and chaos existed between two sales departments which triggered unacceptable AOP targets. In summary, spearheaded a 125+ cross-functional sales team accountable for four states and management of 675 accounts such as big box accounts, school districts, and large format chain accounts. Focused heavily on sales team management, new business development, C-level contract negotiations, customer relationships, account management, and employee career path development.Produced $25 million in annual sales by expanding the New Orleans market and creating a Wal-Mart Customer Service Program.Key player who won private label contracts representing $10 million in sales by forming a dedicated Wal-Mart Team.Saved $7 million and generated $2 million in annual sales by championing an alternative distribution system.Negotiated a $5 million annual contract with executives at Compass Food Services.Generated a $5 million annual operational savings by introducing an alternative employee work schedule.Received a “Zone of the Year” Award by producing stellar results in sales, profit, and share – exceeded AOP target $9 million.
Marc Howarth Skills
Marc Howarth Education Details
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Marketing Management
Frequently Asked Questions about Marc Howarth
What company does Marc Howarth work for?
Marc Howarth works for Emerging Brands Management Group
What is Marc Howarth's role at the current company?
Marc Howarth's current role is Principal CEO at Emerging Brands Management Group.
What is Marc Howarth's email address?
Marc Howarth's email address is ma****@****bai.com
What is Marc Howarth's direct phone number?
Marc Howarth's direct phone number is +160958*****
What schools did Marc Howarth attend?
Marc Howarth attended Western Governors University.
What skills is Marc Howarth known for?
Marc Howarth has skills like Consumer Products, Key Account Development, Grocery, National Accounts, Cross Functional Team Leadership, Key Account Management, Direct Store Delivery, Trade Marketing, Fmcg, Ac Nielsen, Nielsen, Account Management.
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Marc Howarth, MBA
Marc Partners With Organizations To Provide Custom Education Solutions And Tools For Recruiting And Developing Talent.Orlando, Fl2afcea.org, strayer.edu -
Marc Howarth
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