• Translated complex data into clear, compelling, and actionable insights through advanced analytics tactics within the Marketing Science team.• Developed and delivered quarterly analytics reports and findings to marketing clients, showcasing a deep understanding of attribution models, marketing mix models, and other relevant quantitative analyses.• Conducted ad-hoc quantitative analyses in response to client requests, managing client expectations, and ensuring the delivery of high-quality insights.• Automated model outputs for easier report use and view across the team.• Worked closely with internal cross-agency teams, supporting their data-related needs, and contributing to strategic insights and results presentations.

- Conducted thorough data assessment and analysis to deliver insights to key NA Marketplace Partners.- Created a door classification model to enable swift and precise categorization of door performance within the existing fleet. This model also contributed insights to establish new doors across NA.- Modelled door and partner level success across diverse products, use cases, and geographic segments.- Aligned Marketplace Partners with Nike's growth trajectory and strategic focal points, improving collaboration and shared objectives.- Implemented advanced techniques in product and inventory planning to foster stronger, more collaborative relationships between Nike and its NA Marketplace Partners.- Effectively communicated data-derived insights and outcomes to reinforce and complement the pursuit of strategic priorities.

- Developed and implemented business strategies to maximize opportunities and optimize analytical solutions for operations.- Utilized Agile methodology to elicit business requirements from stakeholders through questionnaires, surveys, and use cases.- Gathered insights and identified business trends to drive strategic initiatives and support data-driven decision making.

Data Analytics- Leveraged Aspirant’s AI platform, Digital Discovery®, to analyze quantitative and qualitative data and report on organizational trends and findings.- Applied statistical machine learning and programming techniques to build models and strategies to evaluate business processes and identify areas for improvement.- Developed and implemented new method of semi-supervised ML and wrote R script for text pre-processing that reduces text analysis effort by nearly 80%.- Created visualizations and dashboards to relay business concepts to internal and external stakeholders based on findings and recommendations.- Demonstrated self-motivation and enthusiasm in helping clients achieve their vision through innovative solutions and technologies.Project Management- Managed execution of client on premises database sterilization program.- Coordinated communications, collaboration, and timelines across various disconnected teams.

- Responsible for inputting statistics for the Carnegie Mellon varsity sports teams using STATCREW and NCAA LiveStats software- Managed athletics’ website and wrote contest recaps

- Fostered opportunities, provided support, and provided access to programs for residents- Developed supportive relationships with residents- Planned, coordinated, and executed floor/community-wide social and educational events

- Analyzed and compared Highmark Health's response to the COVID-19 pandemic to other regional healthcare companies and created a community outreach plan for the healthcare provider

- Created digital marketing tools, ran social media ads and analytics, and created visualizations using R, Facebook Business, and Ad Manager- Designed presentations for foundation stakeholders, leading to $40,000+ in new funding

- Responsible for course operations for large road races organized by P3R