Lead Agency through 2 recessions while Crunch Brands enjoyed quadruple revenue growth during my tenure as President. Successfully brought company to merger with another Boston based agency immediately enhancing creative capabilities.Served as interim CMO on Aceso and Gryphon clients.My time guiding Crunch Brands growth was the best MBA I could ever receive.

Oversaw brand positioning, go-to-market strategy, identity development, sales collateral, and marketing planning with detailed ROI for Sperry Topsider, Aceso, and MSPCA accounts, Drove organic growth of existing client business and brought in key new business partners. Drove new business efforts while landing 2 pillar agency accounts.

Helped launch America Runs on Dunkin' Campaign and sold integrated work through at the franchisee level. Oversaw management of all Point of sales tactics from messaging to production for 5 major product windows in calender year (including Holiday). Managed TV productions for both :30 live action and :15 product commercials. Managed comprehensive QSR category competitive review. Direct manager of 2 Account Executives, and 2 Junior Account Executives.