Marc Simonetta Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

-Responsible for managing all Roku’s sales and strategies for M&E business in Canada.Establish and maintain relationships with key M&E partners on Roku platform to drive revenue growth:Disney+, Paramount+/Pluto, Amazon Prime Video, Apple TV+, CRAVE and more..-Programmatic knowledge level across Roku's M&E sales organization

Toronto, Canada Area

• Consult with advertisers and persuading them to incorporate Sportsnet’s wide range of products into their current marketing strategies:o NHL properties, Toronto Raptors, Toronto Blue Jays, Twitter, Facebook, Instagram, YouTube Channels, Sportsnet Social Media Influencers, OTT services (SNNOW, NHL Live, MLBtv), R.E.D. Technology, Sportsnet podcasts and Sportsnet mobile platforms• Drive new revenue through identifying opportunities for existing and upcoming campaigns across Linear TV, Connected TV and RSM Digital Platforms• Launch multi-million dollar partnerships within RSM/Sportsnet assets, identify opportunities, help drive strategy, analytics and execution through problem solving and cross functional collaboration• Manage and develop relationships with key agency partners, CMO's and Marketing Managers to help them achieve their business objectives through leveraging Rogers Sportsnet assets• Develop robust, long-term business partnerships with brand teams and their respective agencies to generate innovative solutions which meet key strategic objectives • Work cross-functionally with multiple teams (creative development, programming, production) while leading sales support team of associates and coordinators to develop and execute custom media solutions

Toronto, Canada Area

• Oversee and develop integrated multiplatform sponsorships for properties on TVA Sports. Properties include Montreal Canadiens, NHL Regular Season & Playoffs, NFL, MLB, and MLS • Managed entire Toronto sales territory for TVA Sports during launch of NHL broadcast deal in 2014/15 season• Represented TVA Sports at NHL World Cup of Hockey Partner Summit 2016• Have met and exceeded all sales targets since joining Quebecor Mediao Increased market share by winning business from main competitor RDS o Lead integrated multi-platform sponsorship sales for new and existing business, working closely with internal teams including media creativity, production & research. Examples of sponsorships sold include:  Volkswagen & NHL Playoff Sponsorship, Spring 2015  Tim Horton’s & NHL Regular Season Sponsorship, 3 consecutive seasons  Best Buy & BMW Icebreaker NHL Sponsorship, 2016  Kraft Hockeyville 2016 Sponsorship, TVA Network & TVA Sports • Regularly analyze market data to understand and leverage competitive position in market as well as understanding client needs and objectives • Establish, maintain and develop strategic relationships with agency clients and direct clients

Toronto, Canada Area

• Managed broadcast media sales for territory of National Accounts including Tim Horton’s, Wal-Mart, Ford, & Subway with annual budget over $12 million• Supported sales and execution of integrated sponsorships for Shark Week • Built and maintained relationships with agencies through customer service working in partnership to deliver and exceed campaign objectives • Developed knowledge and understanding of CPM, audiences, GRPs, high & low demand rates and agency deals • Lead development of client management and forecasting tools including booked/pitched forms, Goldmine (client database), Spending Summary & Client Pacing Reports on a weekly basis • Worked closely with Traffic and Revenue Management to guarantee client expectations are met and exceeded

Toronto, Canada Area