Marc Torterat Email & Phone Number

Paris, Fr

Genève, Geneva, Ch

The fast-growing Marussia Beverages development led to a new organization, with the creation of a new role: Group Strategic Planning Director, reporting directly to the CMO* Objectives: boost strategic planning competencies, re-build competitive, consumer, market intelligence, install performance KPIs culture, facilitate peer-to-peer communication and project management.Responsibilities:• Budget Planning: mapping out effective allocation of resources, assessing key BMCs goals are aligned with global strategy. Providing any support and insight into budget and resource-planning processes. • Strategic Plan: helping to map out a short-term future and to shape the next 3-5 years vision, mission and the roadmap towards achieving that mission into Strategic Plans.• Marketing Action Groups: briefing, moderating, providing analytical and methodological support to Project Organized Deliveries teams to deliver solutions on selected tasks. • Market Intelligence: collecting market, consumer and key segments and sales channels data, monitoring competition to identify threats and opportunities. * Management : supervising 1 Creative Execution & Production designer

Genève, Geneva, Ch

Along my Brand Development responsibilities, the Comex asked me and my team to create and develop a series of internal communication activities / media* the Marussia Beverages website, from agency pitching / selection to full delivery in 2019* the annual Corporate Presentation targeting employees, third party brand owners or importers, M&A targets, created in 2021* the Linkedin account targeting employees,third party importers and service providers set in 2020* Series of videos on leaders, brands, key financial milestones or projects (M&A, production capacity expansion, etc.)

Genève, Geneva, Ch

The acquisition of Akashi Sake Brewery & Kaikyo Distillery in Japan together with the wine business expansion led to a new organization. I took full responsibility of the new Japanese portfolio, while keeping the rum, brandy & vodka portfolio , including the flagship brand #mamont vodka we turned to a business of 100k standard cases. * Strategy: 3 Years Brand Strategies and Positioning Statements for Japanese whisky, gin, sake, set the entire Digital / Social Media "factory" & communication, created PR assets, stories, plans and KPI / assessment * Operations : set the annual Brand Guidelines, supervised the Marketing Brand plans in key markets (US, UK, France, Russia), created the Hospitality programs in Japan, inspired the Advocay programs in markets * Management : supervised a team of 12 people (marketing managers : brand managers, product development manager, graphic designer, across Europe and the US, some from recruitment to leadership* Process and tools : designed the Brand Plan Model, Priority Markets matrix

Genève, Geneva, Ch

During this period, several customers appointed me to tackle Commercial and Marketing challenges * A sensory analysis for MOUTON CADET : agency selection and project management. Key contacts : S.TREZEUX, Marketing Director of Baron Philippe de Rothschild and O. GAUTREAU , SAM agency* A portfolio management project for UNICOOP, largest Cognac cooperative : rationalization, simplification (categories, brands, SKU) to generate synergies and savings. Key contact : C.JUAREZ , CEO, see below recommendation * A Marketing Case on the Cognac Industry for the Wine & Spirits MBA of KEDGE Business School. Key contact : H. REMAUD, Head of the program, see below recommendation* A brand strategy project for the Hardy House of Cognac : new positioning, brand identity and range. Key contact : B. HARDY, Brand Ambassador and Head export for North America, see below recommendation* A comprehensive Marketing Plan for the RUM CHATA introduction across Europe, within the cream liqueur category. Key contact. P. PREVEL. CEO

Paris, Île-De-France, Fr

after a few months of independent consulting, I joined the Cognac division of Rémy Cointreau : most profitable unit for the Group* Strategy: successfully completed a business case and launched across Western Europe the new "Coeur de Cognac " : 3,000 standard cases in 3 years * Support : developped the Coeur de Cognac brand pack (tools and programs such as sales toolkit, PR pack, demo tools, activation look and feel etc...)* Development : launched PR Limited Edition packs for "Coeur de Cognac" monitored a comprehensive Global Gift Pack portfolio and first ever Global Limited Edition for VSOP * Interfaced closely with the Development in Cognac (PENTAWARDS awarded Gift Pack) and the PR / Communication team in Paris HQ#Product Launch, Limited Edition, Gift Packs, New Product Development, PR and Media#

After my MBA , my network asked me to work on several missions and I then acted as an independent consultant - Launched the Wine & Spirits Master program (MVS) of KEDGE Business School : communication towards the industry (CEO and HR) and placement of students in wine companies. 25 students, + 20% above the objective. Key contact F. LIVAT, see the below recommendation- Developed a Marketing and Business Plans for the development and opening of a Premium Wine Bar in Paris : Concept and Financials. - Advised the Union des Crus Classés de Graves about Wine Tourism : strategic positioning and operational events : Concept and Opportunity. Key contact . V. SANDERS , director of Château Haut Bailly

Us

After 6 successful years in Sales, I was asked to take the new role of Field Marketing Manager for 3 years and in March, 2004, the Head Quarters offered me to become the Retail Marketing Advisor for EAME- Brand management: : recommended distribution strategies, guaranteed the positioning, identified new opportunities like in Russia and Ukraine +150% in 2 years , in value- Initiated the Category Management, training the European Sales and Marketing teams, gained a case with Auchan in Spain- Product line management : 3 Tier portfolio (standard, mid, premium) & promotions: created a set of 6 added value promotions for the Mobil & Esso brands : +50% in volumes year on year - Managed a team of 6 people in France, with a budget of 9 M€ : sponsorship, events, advertising radio campaign, Formula One and Ligue 1 sponsorship (FC Sochaux with Peugeot )- Led a distribution project towards wholesalers : restructuring the network from 60 accounts to 5 nationwide, ensuring a flawless transition and communication (internal, external)# sponsoring, events, communication, staff management, channels of distribution, Category Management, Promotions, Portfolio management, brand positioning #

Us

Joining ExxonMobil, I started by a field sales role to learn about the result-driven company's culture and develop my commercial skills, first in the South West of France, then at European level - Commercial negotiation with central purchasing groups (multiple grocers, specialized retailers) leading to an increase of + 50% in volume and + 65% in value , thanks to the signature of European contracts, additional listings or promotional activities- Management of a portfolio of car dealers : upgrading the product mix, gaining new customers and implementing a sales incentive - leading to an increase of +25% in value- Implementing nationwide commercial terms and contracts in retail / Off Trade : listing, promotions, merchandising - leading to an increase of +30% year on year in volume#negotiation skills, sales, contracts, portfolio, autonomy, upgrade, networking, build customer relationship#

Douala, Littoral, Cm

right after my graduation, I went to Cameroon to look after the Yaoundé business unit of this FMCG & Wines & Spirits Import - Distribution company (2M€ Net Sales Value)- Business Unit Management - Supervised 12 people, operated the supply from Europe - Led the W& Spirits division in the On & Off Trade channels of distribution#international experience, channels of distribution, FMCG, logistics, business unit management, negotiation with suppliers#

Master Of Business Administration (M.B.A.), Wines & Spirits

Level Iii, Wine Education

Level Ii, Wine Education

Program Esc, General Management, Economics

3 Days Course, Communication - Public Speech