If you use a general contractor to work on your house 🏡 or a mechanic to fix your car 🚘, 𝐰𝐡𝐲 𝐦𝐚𝐧𝐚𝐠𝐞 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐢𝐟 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐧𝐨𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬?Businesses have to spend 💰 5, 6, or 7 figures on software or a dev team but also don’t want to get chewed up and spit out by the 🏭 software-industrial-complex.📈 𝐁𝐮𝐭 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐜𝐨𝐝𝐞 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡.Creating software, be it SaaS, websites, e-commerce, or "code voodoo," all have a reputation for out-of-control costs and timelines. 🤕👎̲ None of this is good for business.After 20+ years in the industry, I have the secret weapon 🔫 to control costs, scope, and timelines. 🏁 Hi, my name is Marc. As a [ex] developer+ and [current] manager, I have the chops to ship software.My mission is to get the most out of software for SMEs.You are already asking, “𝐖𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐰𝐞𝐚𝐩𝐨𝐧?” It is pretty simple—think Occam's razor 🪒: 🎆DON'T MULTIPLY YOUR PROJECT SCOPE BEYOND NECESSITY.❓𝐖𝐡𝐨 𝐢𝐬 𝐟𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐘𝐎𝐔𝐑 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐡𝐞𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞?✅ With over 1 million lines of code delivered, you gain a software architect as a project lead.❓𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞 𝐩𝐫𝐢𝐜𝐞 𝐚𝐧𝐝 𝐭𝐢𝐦𝐞𝐥𝐢𝐧𝐞 𝐢𝐬 𝐟𝐚𝐢𝐫?✅ You don't, but my weapons-grade planning and execution get the right build for you!❓𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐦𝐚𝐧𝐚𝐠𝐞 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐬 𝐧𝐨𝐭 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞?✅ Successful software combines realized needs with practical expectations—you have a rare combination of management and extensive software knowledge and experience.❓𝐖𝐨𝐫𝐫𝐢𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐦𝐚𝐤𝐢𝐧𝐠 𝐛𝐢𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐛𝐥𝐢𝐧𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐫𝐮𝐞 𝐫𝐚𝐦𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬?✅ Context is king, yet stakeholders and devs generally don't exist on the same planet. Fortunately, I have residence on both.Success in software is maximizing capacity -- time and money. Your team, business, and clients will be thankful 🙏 for the skilled leadership:💬 Communicating effectively with people at all levels of an organization.🌊 Lead, mentor, and inspire teams🎯 Keeping mission focus and discipline across projects🥊 Security consciousness and data-sensitive mission-critical work🚀 Broad experience across many languages, stacks, and frameworks💸 Stakeholder engagement and management⚰️ Future-proofing (just kidding)Software projects cost more than a new car or a house - invest wisely and have the best team on your side.