Marc Bäcker Email & Phone Number

Herzogenaurach, Bavaria, Germany

Panama

• Drive World Cup 2022 brand marketing strategy and seasonal activation plans across all channels incl. Key City and event plans (e.g. Copa America) while integrating Sports Marketing partners such as players, clubs, federations & culture marketing• Lead and coordinate local campaign creation towards defined strategy while ensuring the excellence in execution of the brand plan • Manage budget process according to brand priorities and ensure effective/efficient investments with a high ROMI by landing impactful stories across all consumer relevant touchpoints (e.g. Social Media, PR, DTC, WHS) • Increase consumer-focused and digital-led brand presence by connecting strategic account/channel plans with adidas Brand Marketing objectives

Herzogenaurach, Germany

• Manage and creation of seasonal/annual brand marketing strategies and activation plans that land the Global priorities and significantly improve Brand KPI’s• Alignment and presentation of seasonal category plans to different stakeholders.Lead and coordinate the creation of the local brand execution teams in the markets towards the defined strategy• Manage executional excellence in the countries of the football category and reporting of its performance against the Brand and Business KPI’s• Collaborate with Global BU to further optimize Brand Marketing tools across all communication channels to best meet European country needs and to significantly improve Brand Business KPI’s• Define and coordinate efficient media planning across all appropriate communication channels and tools

Herzogenaurach, Germany

• Develop communication strategies that drive the BU & lead to unique marketing activations• Effective channel-planning based on consumer insights and marketing objectives• Creation of action plans for category communications projects with the aim to maximize brand and product exposure while maximizing efficiencies• Directing agencies towards creative concept that meets business objectives and works across global markets• Development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards

Nuremberg, Germany

• Define the digital strategy for adidas Tennis including toolkit creation and digital activations• Coordinate agencies towards final concept and development of digital campaigns• Cross-functional collaboration to ensure flawless executions & seamless connection plans• Monitor and analyze success of digital campaigns to further shape future strategies

Austria

• Regular conduct of workshops about latest adidas/Reebok products and technologies• Brand-specific sales support for adidas Running, Football and Outdoor products• Brand-specific sales support for Reebok CrossFit, Training and Running products• Execution of various adidas/Reebok activations and retail events• Organization and execution of product, soft skill and POS trainings for the staff

Herzogenaurach

• Cooperation with creative and media agencies• Collaborative work with cross-functional teams (PR, Social Media, Digital, Retail)• Photo shoot briefing, organization and execution (e.g. Lionel Messi, FC Bayern Munich)• Project leader of in-game communication for FIFA11 and PES11/12• Key contact for EA SPORTS and KONAMI• Co-creation of World Cup 2010 videos across all Brand Marketing channels• Video editing and preparation for Global Marketing Meeting• Concept, design and development of print visualization

Bachelor Of Science (Bsc), Sports Management

The sports world, characterized by multifaceted organizations and wide-ranging commercial providers, requires considered organizational.

Bachelor Of Science (Bsc), Management And Economics

The Bachelor's Programme Management and Economics provides broad fundamental training in management and economics. As an academically.