Marc Bennett Email & Phone Number

• Streamlined editorial processes for the Yahoo Life Commerce team to help them make informed content decisions.
• Moved content assignment and management to Airtable, giving writers and editors personalized views into the data they need
• Built automations to inform the team on content status and writer availability
• Connected data from multiple sources into one concise view for easy analysis of top performing content
• Expanded adoption of Airtable across the company to over 15 divisions and hundreds of users

• Red Ventures acquired CNET Media Group in 2020*Member of the product team at CNET, the world’s leading tech media brand with over 60 million monthly users.Spearheaded a group aligning the SEO team with engineering and.
• Developed a consistent workflow for SEO-related site changes
• Increased communication among departments
• Optimized our Google Page Experience score, including significant Core Web Vitals improvements and Mobile Usability fixes
• Built a live article template for increased visibility in Google’s Top Stories to be used during big events
• Reduced technical debt

*CBS acquired CNET Networks in 2008*Built and launched Roadshow, a media brand from CNET, focused on the future of transportation.Key point of contact for the SEO team, getting our content back to the top of search on key terms after a number of significant algorithm updates by Google.Launched the CNET Smart Home feature package, which allowed users to.

Product lead for the CNET reviews template, overseeing redesigns which increased video streams and lead clicks.Supported sales initiatives by building custom editorial content packages.Expanded the CNET forums with new topics and features and a refreshed design.Migrated CBS News comments from a legacy platform to the same in-house platform as CNET.

Oversaw migration of CNET’s UGC systems as part of a sitewide replatforming and redesign.Led a series of a/b tests inside of CNET newsletters, successfully increasing clickthrough on content promotion units.Added CNET’s user review platform to Download.com, adding new features and simplifying account management.

Led development of a WYSIWYG newsletter tool, making newsletter creation intuitive. Reduced the time required to build and send a newsletter by 50%.Overhauled the user registration flow, including value prop screens and entry point optimizations, decreasing bounce and increasing daily signups.

Consolidated CNET’s email newsletter portfolio from over 15 designs and templates to 6 distinct templates and a consistent design language. This reduced maintenance costs and allowed for faster rollout of new newsletters. Worked with editorial leads to improve key metrics on their newsletter sends, to achieve an average 40% open rate and 10% clickthrough.