Marc Bennett Email & Phone Number

Streamlined editorial processes for the Yahoo Life Commerce team to help them make informed content decisions.• Moved content assignment and management to Airtable, giving writers and editors personalized views into the data they need• Built automations to inform the team on content status and writer availability• Connected data from multiple sources into one concise view for easy analysis of top performing content• Expanded adoption of Airtable across the company to over 15 divisions and hundreds of users

*Red Ventures acquired CNET Media Group in 2020*Member of the product team at CNET, the world’s leading tech media brand with over 60 million monthly users.Spearheaded a group aligning the SEO team with engineering and product leads to maintain and improve CNET’s competitive advantage in search. Results included:• Developed a consistent workflow for SEO-related site changes• Increased communication among departments• Optimized our Google Page Experience score, including significant Core Web Vitals improvements and Mobile Usability fixes• Built a live article template for increased visibility in Google’s Top Stories to be used during big events• Reduced technical debt• Improved crawability and indexibility Oversaw migration of product reviews and image galleries to a modernized tech stack with responsive frontend design.Supported our sales team through creation of new features and templates, which brought in key sponsorships.Partnered with Roadshow (CNET Cars) staff as product lead, simplifying content templates to reduce development cycles. Served as business partner with TrueCar to optimize vehicle sales conversion on Roadshow.Simplified a cumbersome and expensive user support process, creating easily maintained FAQ pages and negotiating a new contract with a 3rd party support team.

*CBS acquired CNET Networks in 2008*Built and launched Roadshow, a media brand from CNET, focused on the future of transportation.Key point of contact for the SEO team, getting our content back to the top of search on key terms after a number of significant algorithm updates by Google.Launched the CNET Smart Home feature package, which allowed users to explore CNET’s newly-purchased home through interactive floor plans, as part of a high-profile sales package. Built a smart home compatibility tool, where users could select a smart home hub and see all of the household products that work with that hub.Optimized templates across key content types, such as articles and reviews, to increase ad viewability scores on premium ad slots.Assisted in QA and SEO diligence when the entire site was moved to HTTPS.Developed a process for our editorial design team to improve prioritization, communication, and accountability through Asana task management and stakeholder alignment sessions.Product lead for our CES feature package, to attract sales dollars and provide readers with a destination for the biggest news from the world’s largest trade show for consumer technology.

Product lead for the CNET reviews template, overseeing redesigns which increased video streams and lead clicks.Supported sales initiatives by building custom editorial content packages.Expanded the CNET forums with new topics and features and a refreshed design.Migrated CBS News comments from a legacy platform to the same in-house platform as CNET, resulting in improved moderation capabilities and simplified account management.Essential member of the product team during a massive sitewide redesign and platform upgrade, which moved the brand to a new CMS, improved site performance, and reduced engineering costs.Launched new brand-expanding initiatives: CNET Appliances and CNET en Español.Product lead for Holiday Gift Guide package, consistently delivering on sales goals and providing roundups of the best deals for the season, which received millions of pageviews.Supported the product team in launching a new CNET "How To" section.

Oversaw migration of CNET’s UGC systems as part of a sitewide replatforming and redesign.Led a series of a/b tests inside of CNET newsletters, successfully increasing clickthrough on content promotion units.Added CNET’s user review platform to Download.com, adding new features and simplifying account management.

Led development of a WYSIWYG newsletter tool, making newsletter creation intuitive. Reduced the time required to build and send a newsletter by 50%.Overhauled the user registration flow, including value prop screens and entry point optimizations, decreasing bounce and increasing daily signups.

Consolidated CNET’s email newsletter portfolio from over 15 designs and templates to 6 distinct templates and a consistent design language. This reduced maintenance costs and allowed for faster rollout of new newsletters. Worked with editorial leads to improve key metrics on their newsletter sends, to achieve an average 40% open rate and 10% clickthrough rate across the portfolio.Assisted the community manager in keeping user-generated content free of spam, banning/unbanning users, interacting with the user community, and adding new features to user profile pages.