Marc Harvey Email & Phone Number

Sydney, New South Wales, Australia

• Leading a high performing team in a changing marketplace to grow recommendation, share and business objectives.• Consistent share growth• Implementation of Business Operating System processes to drive higher performance and accountability across all aspects of the business.• Ongoing commercial innovation to meet the needs of our customers and users

Sydney, Australia

As part of the management team within Australia we developed growth strategies to take the Contour Next from a niche brand to a market leader within the Blood Glucose Management category. As a new company within Australia there was the need to create new ways of working, as well as truly understanding the needs of our users.The Australian marketing team created a digital presence and strategies to raise awareness of our products, creating demand and a path to purchase through both online and offline channels. By automating existing processes we have been able to attract new users and improve the user experience.Through understanding the needs of our local users via research and direct contact with PWDs, Pharmacy and HCPs, we were able to take global assets and localise to meet and exceed their demands. The unpredictable impacts of COVID-19 created new challenges and opportunities. Collaborating closely with internal and external partners we were able to adjust our plans, trial new opportunities and in the end continue the growth of our business.

Bangkok, Thailand

Reporting to the General Manager, I was responsible for the leadership of a large, young, diverse team to effectively manage the marketing strategy and portfolio of the consumer healthcare business. ● Experience within the South East Asia market, including Thailand, Malaysia, Singapore, Philippines, Vietnam & Indonesia.● Development of 5 year growth strategy to unlock growth opportunities.● Transforming the marketing strategy to increase the focus on digital channels improving efficiency of marketing spend, increasing active weeks & encouraging direct engagement with consumers.● Process review to improve lead times while maintaining compliance standards.● Management of transition and integration of new staff during business change.● Responsible for setting strategies and then ensuring consistent local implementation of aligned strategies for all markets across South East Asia.

Brisbane, Australia

Leading a high performing team, we redefined the strategy for the pain category to transform from a low investment, maintenance strategy, to a share growth strategy. Significant external factors impacted the business, but the new strategy has allowed the business to prepare for future growth and opportunities. ● Stakeholder management with government bodies and industry groups to influence policy and build long term relationships for Sanofi.● Development of significant growth strategy driven around:o Consumer insightso Competitor analysiso Significant regulatory changes● Integration of new business acquisition.● Lead cross functional down scheduling / switch team, working both locally and globally.● Member of Global Category Leadership Team (GCLT).● Marketing lead on development of Integrated Commercial Planning process, implemented for the first time in 2017. This was a key project for strategic prioritisation through the entire CHC business with a category first approach.

Responsible for revitalising Health Care Professional recommended OTC brands such as Mersyndol and Phenergan through targeted HCP detailing / training and NPD to meet consumer brands. Commercial lead on global RX to OTC switch projects. Taking consumer insights and matching with regulatory requirements to create a winning proposition to drive incremental sales.

Experience managing high volume FMCG brand with grocery focus and market lead in several segments. Selection, establishment and execution of major sporting sponsorship aimed at bringing brand to life in consumer and trade activities.

Brisbane Area, Australia

Management of the Allergy and Analgesics categories, including Telfast, Phenergan & Mersyndol.Returned Telfast to the number one allergy brand through expanded market access (rescheduling), shopper driven line extension, consumer lead advertising and through the line execution.Lead the switch of specific Telfast SKUs (first in category) from Pharmacy Only to grocery. Developed and launched new offering in the pain category to meet an unmet need in high strength pain. Experience in:• Project management• People management• Category development• New product development to launch• Research – both qualitative and quantitative• ForecastingExperience working within a heavily regulated industry.