Global Brand Lead
CurrentGlobal Bran Lead at Ascensia Diabetes Care, Responsible for providing strategic and commercial leadership to drive the performance of the brand portfolio. Champion the insight-based strategic marketing planning and execution, engage the organization to secure global stakeholders support for the global brand strategic plan, brand communication activities and new product development/life-cycle management initiatives to achieve brand success. Influence, direct and partner with all major commercial stakeholders within the company.