Marcel Amiach Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

Piwi, a digital brokerage for health insurance, stands out for its simplicity, efficiency, and top-notch customer service, addressing the complexities of health benefits in Brazil. Supported by Roberto Laganá, DNA Capital, and Endeavor Scale-Up Ventures.- Defines and implements long-term product strategies aligned with business objectives, achieving a CES of 4.5 and reducing manual request intervention by 80%.- Establishes and drives a company-wide OKR framework, improving cross-departmental prioritization and focus.- Oversees cross-functional teams (Product, Design, Engineering, Analytics), managing budgets and fostering innovation and collaboration.- Directs and communicates the development of an end-to-end product roadmap, incorporating customer feedback and analytics to deliver impactful features.- Cultivates a culture of innovation by balancing iterative enhancements with forward-thinking initiatives.

São Paulo, Brazil

Gupy is one of the biggest HRTechs in Latin America. It's backed by Wayra, Canary, Valor Capital Group, Maya Capital, Oria Capital, Bossanova Investimentos, Riverwood Capital and Softbank.- Directed two product tribes (7 PMs): Candidate Attraction Tribe and Digital Platform Tribe, driving roadmap planning and defining outcome-driven goals that balanced user and business needs.- Established agile processes to optimize team workflows, improving delivery efficiency by 20%.- Partnered with UX and Engineering teams to enhance the Gupy Job Portal, achieving a 15% uplift in user engagement and reducing the average time to manually fill application forms by 25%.- Managed the successful launch of the Gupy Diversity module and reduced "time to fill" for internal jobs by 30%.- Introduced tools for A/B testing and experimentation, improving feature validation and decision-making.

São Paulo, São Paulo, Brazil

Gupy is one of the biggest HRTechs in Latin America. It's backed by Wayra, Canary, Valor Capital Group, Maya Capital, Oria Capital, Bossanova Investimentos, Riverwood Capital and Softbank.- Managed two squads (Candidate Experience & Candidate Attraction) and launched key modules: Internal Recruitment and the Gupy Job Portal.- Increased successful candidate social sign-ins by 40% and reduced sign-in errors by 37%, improving accessibility and user satisfaction.- Defined roadmaps and outcome-driven goals, balancing user needs and business priorities to align with company objectives.- Championed continuous product discovery with UX Designers, leveraging insights to guide impactful feature rollouts.- Tracked key KPIs to measure squad performance and drive data-informed decisions.- Oversaw the product backlog and facilitated agile ceremonies, maintaining team focus and delivery efficiency.

São Paulo Area, Brazil

ACE Ventures is a Brazilian early-stage venture capital firm and consultancy supporting transformative startups and corporations. They provide funding, expertise, and strategic guidance to foster innovation and drive growth in the entrepreneurial and corporate ecosystems.- Launched two new products through structured experimentation and rapid prototyping processes.- Conducted market research, persona development, and ideation workshops to identify viable business opportunities.- Mentored a multidisciplinary team on best practices in product development and go-to-market strategies.

São Paulo Area, Brazil

ACE Ventures is a Brazilian early-stage venture capital firm and consultancy supporting transformative startups and corporations. They provide funding, expertise, and strategic guidance to foster innovation and drive growth in the entrepreneurial and corporate ecosystems.- Owned the roadmap for a new mobile app promoting sustainable waste disposal, which reached hundreds of users in the MVP testing phase.- Led the discovery process to deeply understand the complexities of the waste disposal system, integrating client feedback to prioritize features and releases.- Coordinated deliveries with UX, engineering teams, and stakeholders, ensuring timely launches through agile Scrum methodology.

Tel Aviv Area, Israel

RoutePerfect, based in Tel Aviv, Israel, is a travel technology company that offers a free interactive trip planning and booking platform. It enables users to create personalized itineraries tailored to their preferences and budget, utilizing AI and a crowdsourced database of well-crafted itineraries from thousands of travelers. - Supported the Head of Product in defining requirements and validating UX/UI deliveries.- Coordinated QA tasks and analyzed A/B test results to improve conversion rates.- Contributed to the design, implementation, and analysis of tests, directly influencing product optimization.

São Paulo, Brazil

Cappta is a Brazilian fintech offering payment solutions for businesses, including digital accounts and payment processing, to support entrepreneurs' growth. (cappta.com.br)- Directed the product roadmap for the payment app on Android, launching its first mobile version to reach 60% of the desktop client base.- Prioritized features and coordinated with UX/UI designers, engineers, and stakeholders to deliver high-impact releases.- Utilized Scrum methodology to ensure iterative development and timely project delivery.Facilitated cross-department alignment to manage expectations and maximize product adoption.

Barueri, São Paulo

Cappta is a Brazilian fintech offering payment solutions for businesses, including digital accounts and payment processing, to support entrepreneurs' growth. (cappta.com.br)- Led the development of the Android payment app using Xamarin for .NET, with backend systems developed in Ruby on Rails, Node.js, and .NET.- Managed deployments across local and cloud infrastructures and optimized database performance on SQL Server.- Implemented Scrum agile practices to streamline the software development lifecycle.

São Paulo, São Paulo, Brazil

Revmob was a mobile ad network connecting publishers and advertisers, delivering high eCPMs with an easy-to-use platform. - Developed and managed roadmaps for native and non-native SDKs, integrating user feedback into product planning.- Built strong relationships with users to support and prioritize feature rollouts effectively.- Aligned cross-functional stakeholders to ensure project objectives were clearly understood and met.

São Paulo Area, Brazil

Revmob was a mobile ad network connecting publishers and advertisers, delivering high eCPMs with an easy-to-use platform. - Contributed to SDK development processes and maintained public documentation for user accessibility.- Provided user support and feedback analysis, ensuring continuous improvements to SDK offerings.- Collaborated within a Scrum team to deliver iterative updates and improvements.

Bachelor Of Engineering - Be, Mechanical Engineering

Curso Online De Product Management, Product Manageme

Mit Global Startup Labs Brazil, Entrepreneurship/Entrepreneurial Studies

Digital Product Leader

Activities and Societies: Digital Product Leadership bootcamp at Cubo coworking space

Hackaton Design Thinking

Activities and Societies: Two week course on Design Thinking principles, Case study about international telecommunication company