Marcel Beer
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Marcel Beer Email & Phone Number

Experience Strategy and Transformation Lead at LGT Private Banking
Location: Cham, Zug, Switzerland 15 work roles 6 schools
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Current company
Role
Experience Strategy and Transformation Lead
Location
Cham, Zug, Switzerland
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Who is Marcel Beer? Overview

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Marcel Beer is listed as Experience Strategy and Transformation Lead at LGT Private Banking, a company with 2932 employees, based in Cham, Zug, Switzerland. AeroLeads shows a matched LinkedIn profile for Marcel Beer.

Marcel Beer previously worked as Lead UX Design Strategist at Lgt Private Banking and Lead Product Designer at Lgt Private Banking. Marcel Beer holds Ma Design, Design Research from Hochschule Der Künste Bern | Bern Academy Of The Arts.

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LGT Private Banking

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Profile bio

About Marcel Beer

Marcel is a strategic design leader with a deep expertise in digital design, digital transformation, and innovative research. Currently, he develops the Center of Excellence for User Experience (UX) and User Interface (UI) Design at LGT Private Bank, where he leads transformative initiatives that drive operational excellence and fosters a culture of continuous innovation and collaboration. His approach blends human-centric design with business objectives, ensuring that every project delivers significant value and elevates the client experience.♣ Transformative UX/UI Leadership: Spearheaded the adoption of advanced journey management practices, DesignOps, and ResearchOps that enhance the approach to product increment planning, delivery and client engagement. ♣ Cross-Cultural Design Expertise: Led successfully the design of the digital onboarding that harmonizes client experiences across diverse regions, integrating insights from EMEA and APAC to meet global standards.♣ Innovative Research Acumen: Advanced pivotal research projects at Bern University of the Arts, utilizing experimental methodologies to explore and address the complexities of digital transformation.Marcel is passionate about harnessing the power of design to shape a more sustainable future. He believes in the potential of diversity, inclusion, and technology when paired with human-centered design, and he is committed to leading teams that not only meet today’s challenges but also anticipate tomorrow’s opportunities. His goal is to create visionary services and solutions that elevate user experiences, drive business success, and inspire the next generation of digital innovation.

Current workplace

Marcel Beer's current company

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LGT Private Banking
Lgt Private Banking
Experience Strategy and Transformation Lead
Cham, ZG, CH
Website
Employees
2932
AeroLeads page
15 roles · 26 years

Marcel Beer work experience

A career timeline built from the work history available for this profile.

Lead Ux Design Strategist

Current

Vaduz, Liechtenstein

As the leading UX Design Strategist at LGT, I oversee the development of the Center of Excellence for User Experience to advance design practices and operational excellence. My role focuses on leveraging design as a strategic asset, fostering collaboration, and optimizing processes for efficiency and impact.Key Responsibilities:- Strategic Development.

Sep 2023 - Present

Lead Product Designer

Bendern

As the Lead Product Designer at LGT, I transformed the digital private banking experience by designing a seamless onboarding journey that surpassed client expectations while navigating complex cross-cultural dynamics between EMEA and APAC regions.Key Responsibilities:- Innovative Onboarding Solutions: Led the design of advanced digital onboarding solutions.

Sep 2022 - Aug 2023

Senior Design Educator And Curriculum Architect

Bern

As a Design Educator I have taught and designed courses incorporating essential methods such as Design Thinking, Creative Pitching, and Lean Design. These approaches have been integral in guiding young designers through interactive project development, User Experience (UX), and Frontend Development.My teaching roles extended to the School of Arts in Bern.

Sep 2014 - Dec 2023

Founder | Business Development | Product Owner | Design & Ux Lead

Bern

Founded and led an EdTech startup that aimed to transform musical education through innovative technology. Drove business development and financial strategy, secured third-party funding, and directed product development. Oversaw design and UX for features like stepped learning, homework management, playing assistants, and note-taking, enhancing.

Jun 2019 - Oct 2022

Associated Researcher

Bern

As an Associated Researcher at the Bern University of the Arts, I specialized in advancing research within the Institute of Design Research. Partnering with Prof. Dr. Arne Scheuermann, I played a key role in the development and execution of innovative research projects focused on digital transformation and design.Key Responsibilities:- Research Proposal.

Feb 2018 - Aug 2022

Founder

Dasein. Kommunikation Und Prozessbegleitung

Bern

Advising and supporting strategic and communicative decision-making processes with Disruptive Leadership, Digital Transformation & Innovation Consulting, and Cocreation Frameworks such as Design Thinking.

Feb 2017 - Aug 2022

Senior Ux Consultant

Bern, Schweiz

May 2021 - Aug 2021

Motion Designer

Mainly working with Creative Cloud like Photoshop, Illustrator and After Effects.Helping Assistance with the live directions.

Mar 2009 - Jul 2019

Marketing, Design, Bike Guiding

Mtbeer Bikeschule & Solutions Gmbh

Working in our family business was kind of more than just a business experience.mtbeer provides Bike-holidays for approx. 500 persons a year in the beautiful Italian Tuscany.My responsibilities were Branding & Marketing Lead (On-/Offline), internal and external communication; corporate publishing; conception and strategy of communication measures; issues.

Jan 2007 - Mar 2019

Researcher And Designer

Adaptive Design Collective

Bern Und Umgebung, Schweiz

Together with two fellow students, I led various web projects and commissioned work for exhibition designs and interactive exhibits. My leadership focused on strategic conception and user experience, as well as providing strategic guidance and overseeing the implementation process.

Aug 2015 - Nov 2016

Professional Downhill Mountainbiker

Gt Bikes & Intercycle

Worldwide

Competed at the UCI Downhill World Cup for over a decade, racing globally and gaining extensive experience in high-pressure, competitive environments. Developed skills in resilience, strategic decision-making, and adaptability, which I now apply effectively in both business and personal endeavors.

2000 - 2010 ~10 yrs

Design

Art Working Gmbh

Print and Webdesign

Jan 2007 - Feb 2008

Marketing Und Kommunikation

Intercycle
Sep 2007 - Dec 2007

Software Engineer

Bern Und Umgebung, Schweiz

Professional Degree in System Engineering

Aug 2002 - Jul 2006
Team & coworkers

Colleagues at LGT Private Banking

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6 education records

Marcel Beer education

Psychologischer Berater, Personzentrierte Gesprächspsychotherapie, Focusing, Körperpsychotherapie

Gfk Institut

Dipl. Dialogbegleiter, Dialog

Gfk Institut

Professional Bachelor, Hf Gestalter Kommunikation Und Interactiondesign

Schule Für Gestaltung Bern

Activities and Societies: Design, Conception of digital services, Marketing, Project management, Leadership, Design and Art Theory.

FAQ

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What company does Marcel Beer work for?

Marcel Beer works for LGT Private Banking.

What is Marcel Beer's role at LGT Private Banking?

Marcel Beer is listed as Experience Strategy and Transformation Lead at LGT Private Banking.

Where is Marcel Beer based?

Marcel Beer is based in Cham, Zug, Switzerland while working with LGT Private Banking.

What companies has Marcel Beer worked for?

Marcel Beer has worked for Lgt Private Banking, Schule Für Gestaltung Bern/Biel, Trivs, Bern University Of The Arts | Hochschule Der Künste Bern, and Dasein. Kommunikation Und Prozessbegleitung.

Who are Marcel Beer's colleagues at LGT Private Banking?

Marcel Beer's colleagues at LGT Private Banking include Michael Homolka, Melina Stüssi, Nando Tschirky, Andreas Bernhard, and Celeste Storchenegger.

How can I contact Marcel Beer?

You can use AeroLeads to view verified contact signals for Marcel Beer at LGT Private Banking, including work email, phone, and LinkedIn data when available.

What schools did Marcel Beer attend?

Marcel Beer holds Ma Design, Design Research from Hochschule Der Künste Bern | Bern Academy Of The Arts.

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