Marcela Florez

Marcela Florez Email and Phone Number

Director of Sales | Aviation Sales | Jet Fuel | Aviation Solutions @ AEG FUELS
miami, florida, united states
Marcela Florez's Location
San Jose, Costa Rica, Costa Rica
Marcela Florez's Contact Details

Marcela Florez work email

Marcela Florez personal email

About Marcela Florez

I am an experienced saleswoman, having worked from a Fortune 500 company to my own businesses. Let me tell you my story…My greatest professional experience has been focused on sales, most of the time on the aviation industry. I had my first approach during my professional practice at Ecopetrol in Colombia. However, it was in 2004 when I was doing my MBA in Finance in Costa Rica, when I started working on Aviation Fuel Industry. This experience deepened my knowledge in commercial sales, negotiation, business strategies to increase market share and profitability, build and maintain long-lasting business relationships. Also, strengthened my ability to identify new business opportunities and adapt to multicultural environments. But there is a point in life where an entrepreneur and sales passionate person like me want to lead her own business and I did it. It was not an easy decision to take but I wanted to take the risk and not regret in the future for not having tried. I did a business turn, fully dedicated for 3 years to two businesses, Pinta y Repinta® (paintable and washable products to incentive creativity in children) and Resplandores® (Himalayan salt lamps). The learning path and experience were invaluable, from team leadership to business development, imports, trademark registrations, wholesales, new products creation, store opening, social media, etc. All these reflected in an exponential increase in sales and brand positioning.Suddenly, the aviation industry looked for me again. In that moment I knew, without hesitation, it was time to return to the corporate world and, here I am ready to offer aviation fuel and services solutions.

Marcela Florez's Current Company Details
AEG FUELS

Aeg Fuels

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Director of Sales | Aviation Sales | Jet Fuel | Aviation Solutions
miami, florida, united states
Website:
aegfuels.com
Employees:
100
Marcela Florez Work Experience Details
  • Aeg Fuels
    Director Of Sales Latin America And Caribbean
    Aeg Fuels Jul 2023 - Present
  • Aeg Fuels
    Senior Sales Manager - Latin America
    Aeg Fuels Feb 2020 - Jul 2023
    • Build and constantly develop a diverse portfolio of commercial and general aviation customers within Latin America and the Caribbean. • Negotiate airline aviation fuel tenders.• Create and implement sales strategies to increase our market share in the region.• Offer our customers a wide range of Aviation Services including, but not limiting to, jet fuel, international trip planning, sustainable aviation fuel (SAF) and carbon offsetting.
  • Pinta Y Repinta
    Co-Founder
    Pinta Y Repinta Oct 2013 - Present
    Entrepreneurship dedicated to promoting children’s creativity through kits to paint, wash and paint again! • Liable for the strategic vision of the business.• Responsible for wholesales and corporate sales, with customized products to companies such as Dos Pinos, Pozuelo, etc. • Accountable for successfully expanded Costa Rican market with a 300% increase in sales from 2017 to 2020 according to marketing and sales strategies developed.• Leader of the creation and innovation of new products.
  • World Fuel Services
    Regional Sales Executive
    World Fuel Services Aug 2009 - Feb 2017
    Costa Rica
    Sales Professional with an international background, with a dual role in commercial and corporate fuel aviation sales, managing a diversified portfolio among blue-chip airlines, tier 4 airlines and up, and general aviation customers.• In charge of growing the aviation business (airlines, private jets, FBOs) by developing new and existing customers within the assigned region: Colombia, Central America, and the Caribbean.• Responsible for managing fuel tender processes with different airlines and negotiate 2 to 3 rounds with Fuel Managers, Treasury Directors, or CFOs. • Liable for the creation of business strategies to meet annual targets in terms of volume (USG) and gross profit and keep growing market share in the region. • Ability to coordinate cross-segment selling efforts between other teams such as ground handling services, flight planning, ISO containers, hedging, etc.
  • World Fuel Services
    Senior Collector
    World Fuel Services Apr 2006 - Jul 2009
    Costa Rica
    • Accountable for managing five portfolios, with customers from Europe, USA, Canada, and Latin America. Approximately 400 accounts.• Responsible for keeping accounts under authorized terms (credit line and terms). Prepare forecasted exposures, detect overdrafts in advance and take necessary actions proactively.• Liable for negotiating payments with airlines’ Treasurers and CFOs on a weekly basis.
  • World Fuel Services
    Accounting Assistant
    World Fuel Services Jul 2004 - Mar 2006
    Costa Rica

Marcela Florez Skills

Fuel Negotiation Tender Management Business Strategy Business Analysis Commercial Aviation Business Aviation Teamwork Customer Relations Sales Management Contract Negotiation Sales Project Management

Marcela Florez Education Details

Frequently Asked Questions about Marcela Florez

What company does Marcela Florez work for?

Marcela Florez works for Aeg Fuels

What is Marcela Florez's role at the current company?

Marcela Florez's current role is Director of Sales | Aviation Sales | Jet Fuel | Aviation Solutions.

What is Marcela Florez's email address?

Marcela Florez's email address is ma****@****hoo.com

What schools did Marcela Florez attend?

Marcela Florez attended Aden Business School, Universidad Latina De Costa Rica, Universidad De La Sabana.

What skills is Marcela Florez known for?

Marcela Florez has skills like Fuel, Negotiation, Tender Management, Business Strategy, Business Analysis, Commercial Aviation, Business Aviation, Teamwork, Customer Relations, Sales Management, Contract Negotiation, Sales.

Who are Marcela Florez's colleagues?

Marcela Florez's colleagues are Rhonda Bloom, Judy Anderson, Gabriela Piñeiro, Mba, Msf, Michael Clementi, Eiko Caquimbo, Hamza El Habibi, Diksha Sahay.

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