Marcela Florez Email & Phone Number

San José, Costa Rica

• Build and constantly develop a diverse portfolio of commercial and general aviation customers within Latin America and the Caribbean.
• Negotiate airline aviation fuel tenders.
• Create and implement sales strategies to increase our market share in the region.
• Offer our customers a wide range of Aviation Services including, but not limiting to, jet fuel, international trip planning, sustainable aviation fuel (SAF) and carbon offsetting.

• Entrepreneurship dedicated to promoting children’s creativity through kits to paint, wash and paint again!
• Liable for the strategic vision of the business.
• Responsible for wholesales and corporate sales, with customized products to companies such as Dos Pinos, Pozuelo, etc.
• Accountable for successfully expanded Costa Rican market with a 300% increase in sales from 2017 to 2020 according to marketing and sales strategies developed.
• Leader of the creation and innovation of new products.

Costa Rica

• Sales Professional with an international background, with a dual role in commercial and corporate fuel aviation sales, managing a diversified portfolio among blue-chip airlines, tier 4 airlines and up, and general.
• In charge of growing the aviation business (airlines, private jets, FBOs) by developing new and existing customers within the assigned region: Colombia, Central America, and the Caribbean.
• Responsible for managing fuel tender processes with different airlines and negotiate 2 to 3 rounds with Fuel Managers, Treasury Directors, or CFOs.
• Liable for the creation of business strategies to meet annual targets in terms of volume (USG) and gross profit and keep growing market share in the region.
• Ability to coordinate cross-segment selling efforts between other teams such as ground handling services, flight planning, ISO containers, hedging, etc.

Costa Rica

• Accountable for managing five portfolios, with customers from Europe, USA, Canada, and Latin America. Approximately 400 accounts.
• Responsible for keeping accounts under authorized terms (credit line and terms). Prepare forecasted exposures, detect overdrafts in advance and take necessary actions proactively.
• Liable for negotiating payments with airlines’ Treasurers and CFOs on a weekly basis.

Costa Rica

Specialization In Sales Management

Master Of Business Administration (M.B.A.), Finance, General

Bachelor'S Degree, Business Administration And Management, General