Marcela Herrera Email & Phone Number

• Design of omnichannel strategies• Responsible for designing work plans for brands• Coordination of multidisciplinary teams for the benefit of strategies • Creation of strategies for internal communication

· Design of creative strategy and follow up of crossplataform projects· Design of ABM strategies for sales team· Research and benchmark analysis at national and international level· Expertise in cultural insights, segmentation, research and channel planning· Monitor the effectiveness and success of initiatives and projects· Coverage management with international and local talent· Responsible for customer relations for meeting objectives· Leadership and management of internal teams· Negotiation of quotes and SOW with clients· Responsible for managing teams up to 20 people· Coordination of multidisciplinary teams· Teams setup according to SOW of brands and client needs· Optimization of processes to meet strategic objectivesBrands: Sony Pictures Television Latinoamérica, Shark Tank México, Shark Tank Colombia, Ariston, Wise Snacks

· Design of creative strategy and follow up of crossplataform projects· Planning of influencer marketing· Design of ABM strategies for sales team· Research and benchmark analysis at national and international level· Expertise in cultural insights, segmentation, research and channel planning· Monitor the effectiveness and success of initiatives and projects· Coverage management with international and local talent· Responsible for customer relations for meeting objectives· Leadership and management of internal teams· Content production for Facebook, Twitter, Youtube, Instagram and Tiktok· Management of audiovisual productions with internal and external teams· Negotiation of quotes and SOW with clients· Responsible for managing teams up to 12 people· Coordination of multidisciplinary teamsBrands: HSBC México, Sony Pictures Television Latinoamérica, Shark Tank México, Avon México

Saltillo, Coahuila De Zaragoza, Mexico

· Focused on the agency's brand strategy· Temporary content team leader, in charge of setting goals and strategies.· Content team training (for 15 people)· Creation of social media strategiesIn coordination with multi-disciplinary teams, the following results were successfully delivered:· Creation and implementation of Career Plans for Community Managers· Innovation in Mentoring / Training Plan for Content sta· New brands setupMain brands: Bokados, HSBC México, Sony Pictures Television Latinoamérica, Cinsa y Calorex, Pfizer

· Responsible for creating a content plan based on brand strategy· Measurement and evaluation of campaign results· Strategic planning for social media· Coverage with photographic equipment and minute-by-minute communicationThe tone unification for social networks of Avon Mexico was achievedBrand tone update for Cinsa Boilers for a younger target.Brands: Jack Daniels, Finlandia Vodka, Cinsa Boilers, Avon Mexico

Design, creation and implementation of strategic content.Implementation of tone and specific look & feel of each brand.Participation in internal design projects.

Licenciatura, Graphic Design

Licenciatura, Diseño Gráfico