Patricia (Marcela) Lara
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Patricia (Marcela) Lara Email & Phone Number

Manager - Business Development - Industry Liaison at K.I.T. Group GmbH
Location: Berlin, Germany 11 work roles 4 schools
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Current company
K.I.T. Group GmbH
Role
Manager - Business Development - Industry Liaison
Location
Berlin, Germany
Company size
130 employees

Who is Patricia (Marcela) Lara? Overview

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Quick answer

Patricia (Marcela) Lara is listed as Manager - Business Development - Industry Liaison at K.I.T. Group GmbH, a with 130 employees, based in Berlin, Germany. AeroLeads shows a matched LinkedIn profile for Patricia (Marcela) Lara.

Patricia (Marcela) Lara previously worked as Head of sales Modern Channel Non- Food Division at Aidisa Bolivia S.A. and Non-perishable category manager at Comercializadora Retailgroup S.A. (Tiendas Quina). Patricia (Marcela) Lara holds Master Of Business Administration, Innovation Management In Smes, Small Enterprise Promotion And Training, Sept Mba from Leipzig University.

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K.I.T. Group GmbH

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Profile bio

About Patricia (Marcela) Lara

Sponsor & Exhibition Manager at @K.I.T Group GmbH with working experience in sales, trade marketing, analytical structure, retail sectors and event management

Current workplace

Patricia (Marcela) Lara's current company

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K.I.T. Group GmbH
K.I.T. Group Gmbh
Manager - Business Development - Industry Liaison
berlin, berlin, germany
Website
kit-group.org
Employees
130
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11 roles

Patricia (Marcela) Lara work experience

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Manager - Business Development - Industry Liaison

Current
K.I.T. Group Gmbh

Berlin, Germany

May 2023 - Present

Head Of Sales Modern Channel Non- Food Division

Aidisa Bolivia S.A.

Santa Cruz, Bolivia

• Recommended and budgeted modern channel non-division sales volumes nationwide.• Supervised the regional headquarters and coordinated with sales stakeholders, and retail chains to enable the tracking and compliance of monthly sales targets.• Identified retail channel purchasing trends and possible opportunities for sales increase.• Achieved a 3% over budget sales total growth during the pandemic.

Mar 2020 - Sep 2020

Non-Perishable Category Manager

Comercializadora Retailgroup S.A. (Tiendas Quina)

Santa Cruz De La Sierra, Bolivia

Feb 2019 - Jan 2020

Modern Channel Development Supervisor

Unilever

Santa Cruz, Bolivia

• Analyzed, developed, coordinated, and complied with trade marketing modern channel strategic plan and KPIs nationwide.• Negotiated, managed, and distributed trade marketing modern channel budget for campaigns nationwide.• Supervised, delegated, and cooperated with over 50 people that were the outsourced trade marketing team.• Executed over 30 campaigns overall and sales budget increase of 13%.

Apr 2017 - Jan 2019

Commercial Agent

Bonan Carne – Distribución Selecta S.R.L.

La Paz, Bolivia

Jan 2016 - Nov 2016

Senior Trade Marketing Analyst

Cervecería Boliviana Nacional

La Paz, Bolivia

• Designed, coordinated, supervised, and implemented brand-awareness and sales modern channel plans nationwide.• Tracked and compliance of modern channel KPIs nationwide.• Achieved 10% sales increased and executed over 40 modern channel campaigns nationwide.

Feb 2015 - Dec 2015

Salesperson

Sinfronteras S.R.L

La Paz, Bolivia

Dec 2011 - Jan 2012
Team & coworkers

Colleagues at K.I.T. Group GmbH

Other employees you can reach at kit-group.org. View company contacts for 130 employees →

NK Nicole Korsukéwitz-Block Nicole Korsukéwitz-Block Colleague at K.I.T. Group GmbhBerlin, Germany View → TK Thomas Karcher Thomas Karcher Colleague at K.I.T. Group GmbhMannheim, Baden-Württemberg, Germany View → OT One Two One Two Colleague at K.I.T. Group GmbhGreater Sydney Area, Australia View → AD Aleksandra Despotovic Aleksandra Despotovic Colleague at K.I.T. Group GmbhAbu Dhabi Emirate, United Arab Emirates View → CP Christina Papendick Christina Papendick Colleague at K.I.T. Group GmbhBerlin, Germany View → MS Marcia Snook Marcia Snook Colleague at K.I.T. Group GmbhBerlin Metropolitan Area, Germany View → GA Ginalyn Amistoso Ginalyn Amistoso Colleague at K.I.T. Group GmbhAbu Dhabi Emirate, United Arab Emirates View → HF Hester Folley Hester Folley Colleague at K.I.T. Group GmbhBerlin, Germany View → LB Laetitia Baschek Laetitia Baschek Colleague at K.I.T. Group GmbhBerlin, Germany View → MA Meudal Antoine Meudal Antoine Colleague at K.I.T. Group GmbhBerlin, Germany View →
4 education records

Patricia (Marcela) Lara education

Master Of Business Administration, Innovation Management In Smes, Small Enterprise Promotion And Training, Sept Mba

Leipzig University

Activities and Societies: Part of the marketing challenge 2021 Thesis subject: “Impact of COVID-19 on entrepreneurial immigrant women.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General, 87.5

Universidad Privada Boliviana

Activities and Societies: Part of the football team and assistant of the management department Scholarship holder of 50% in the Top 100.

Business Administration And Management, General

University Of Oklahoma

Activities and Societies: Treasure of Bolivian Student Association (BISA) Exchange program

High School Diploma, High School/Secondary Diplomas And Certificates

Montessori High School

Activities and Societies: Voleyball and cheerledar team

FAQ

Frequently asked questions about Patricia (Marcela) Lara

Quick answers generated from the profile data available on this page.

What company does Patricia (Marcela) Lara work for?

Patricia (Marcela) Lara works for K.I.T. Group GmbH.

What is Patricia (Marcela) Lara's role at K.I.T. Group GmbH?

Patricia (Marcela) Lara is listed as Manager - Business Development - Industry Liaison at K.I.T. Group GmbH.

Where is Patricia (Marcela) Lara based?

Patricia (Marcela) Lara is based in Berlin, Germany while working with K.I.T. Group GmbH.

What companies has Patricia (Marcela) Lara worked for?

Patricia (Marcela) Lara has worked for K.I.T. Group Gmbh, Aidisa Bolivia S.A., Comercializadora Retailgroup S.A. (Tiendas Quina), Unilever, and Bonan Carne – Distribución Selecta S.R.L..

Who are Patricia (Marcela) Lara's colleagues at K.I.T. Group GmbH?

Patricia (Marcela) Lara's colleagues at K.I.T. Group GmbH include Nicole Korsukéwitz-Block, Thomas Karcher, One Two, Aleksandra Despotovic, and Christina Papendick.

How can I contact Patricia (Marcela) Lara?

You can use AeroLeads to view verified contact signals for Patricia (Marcela) Lara at K.I.T. Group GmbH, including work email, phone, and LinkedIn data when available.

What schools did Patricia (Marcela) Lara attend?

Patricia (Marcela) Lara holds Master Of Business Administration, Innovation Management In Smes, Small Enterprise Promotion And Training, Sept Mba from Leipzig University.

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