Marcela Mack Email & Phone Number

Tampa, Florida, United States

As the content lead, craft high-quality marketing content that resonates with our team and our clients across all digital touchpoints. Duties:- Develop and maintain clear, compelling copy that adheres to the client's brand tone guidelines.- Understand and execute content strategies from concept to execution to boost client engagement across all platforms, including email campaigns, landing pages, and social media.- Conduct thorough research and interviews to create informed and accurate content.- Collaborate effectively with account teams on both large-scale and smaller projects.- Optimize content according to SEO principles to enhance visibility.- Proofread and edit copy to ensure high editorial standards.

Cleveland, Ohio, United States

Produced compelling blog posts, website copy, and promotional materials aligned with brand messaging and target audience preferences.Implemented advanced SEO strategies to improve online visibility and organic traffic. Conducted keyword research, on-page optimization, and content audits to enhance search engine rankings.Crafted persuasive and informative product descriptions that drove conversions and conveyed product features effectively to potential customers.Developed engaging press releases to announce new product launches, company milestones, and industry partnerships. Successfully garnered media attention and increased brand awareness.Collaborated with the marketing team to devise social media strategies and content calendars. Generated engaging social media posts to foster community engagement and drive website traffic.

Sheffield Lake, Ohio, United States

Facilitate website redesign and write optimized content for over 35 service pages. Manage Google Ads and create campaigns to drive website traffic and increase leads and conversions.Design graphics for advertisements and create social posts using Canva.Write optimized weekly blogs to drive website traffic.Support the development and execution of marketing and business development plans, industry group plans, and firmwide initiatives to advance group goals.Monitor and maintain all social media accounts and email marketing.Draft, review, and proofread internal and external communications.Facilitate the partnership and implementation of firmwide community service initiatives and organize promotional events to bring in referral sources.

Pittsburgh, Pennsylvania, United States

Increased website traffic and patient acquisition by writing engaging, informative articles on behalf of medical practices.Write custom, optimized web page copy for large health care practices to aid in building and launching websites.Utilize keyword research and various SEO strategies to ensure websites and articles rank highly on search results.Create and pitch marketing calendars to clients with monthly blog topics on quarterly basis.Create social posts and manage social media accounts on behalf of medical practices.Proofread intern writing assignments, edit articles and social calendars created by other team members, and delegate various tasks as the junior lead of the content team.

• Record and produce original film review podcast.• Edit and mix audio in post-production using Reaper software, ensuring a professional sound.• Publish podcast episodes on multiple listening platforms and promote on social media.

• Write insightful articles about social media and digital marketing topics in a conversational manner. • Track website progress and user engagement on Google Analytics.• Promote new posts on social media platforms such as Twitter, Facebook, Instagram, TikTok to continue growth and engagement.• Create and follow editorial calendar to ensure timely posts on all platforms.

• Host of original weekly live radio show that highlights entertainment news and pop culture topics with various segments. • Write engaging and conversational script for each show.• Plan and program the show to ensure an organized and entertaining delivery.• Record the show live in the studio, managing microphones, volume, music, and everything that goes on air. • Promoting show on social media platforms to increase listeners.

• Created an original 24-page magazine about curly hair care and its relation to racial identity. • Wrote articles, touched up photos, and designed layout and graphics, ensuring clean and professional appearance.

• Take in breaking news at news assignment desk and decide what is newsworthy and act accordingly.• Research and make calls to confirm stories and reach out to sources. • Assist reporters on shoots and interviews and gain field experience. • Write web articles for Fox 8 News website.• Create and edit news video packages with professional Fox 8 footage.